“By understanding the benefits of AI, we can see how vital of a role AI plays in a business. AI’s capabilities in providing intelligent data analysis, improving customer service, product development and innovation and many others can maximize economic activities from production to distribution and consumption.
Therefore, AI can provide optimization not only from the business side, but also from the customer side. AI can also increase business owners’ income and provide an engaging experience for customers to shop,” added Gupta.
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The WIR Group is also developing a business platform with AI that can meet business partners’ needs by implementing a human-centric digital experience as the basis of usability services to massive users. In providing solutions, WIR Group seeks to assist business partners in adapting to customer behavior and business flows in a competitive digital era.
Therefore, AI technology can help business owners offer products to customers based on AI-processed reference data. “We can see that AI offers a lot of potential for solutions, including business. Later, AI will bring more significant benefits in the future, especially for Indonesia to enter the smart society era,” concluded Gupta. (des)