Bali, IO – Heineken®, the world’s number one premium beer brand, proudly announces its second-year participation in the annual music event, Djakarta Warehouse Project (DWP), which will be held for three days starting from December 8 to 10, 2023, at Garuda Wisnu Kencana, Bali. For DWPXV, Heineken® embraces the theme ‘150 Years of Good Times, One Way or Another’ and offers an exclusive experience through the Heineken® Good Time House.
The Heineken® 150 Years series has been carried out since August 2023, commencing with the Heineken® 150 Exhibition – Destination of Good Times at ASHTA, Jakarta, followed by held in collaboration with various Heineken® outlet partners in five major cities in Indonesia: Jakarta, Bandung, Surabaya, Medan, and Bali – presenting 150 Nights of Good Times. The grand finale of the Heineken® 150 Years of Good Times series concludes with DWPXV.
“The year 2023 marks a celebration milestone for Heineken® on its 150th anniversary. With the spirit of ‘150 Years of Good Times, One Way or Another,’ we aim to commemorate this success through the exclusive presence of the Heineken® Good Times House at DWPXV, offering a unique and unforgettable experience for music enthusiasts and Heineken® aficionados worldwide,” said Jessica Setiawan, Marketing Director of Multi Bintang Indonesia.
Heineken® Good Time House is the result of a special collaboration between Heineken® and a local Bali artist named Agus Eri Putra, bringing a strong natural ambiance through the art of weaving, utilising bamboo that is no longer in use. With high dedication, Agus Eri Putra and his team of 20 bamboo weaving artisans successfully created an artwork that took approximately one and a half months to complete. Through meticulous craftsmanship, they transformed thousands of unused bamboo poles, often used in the construction of villas and hotels in Bali, into objects with added value and stunning visual masterpieces for DWPXV visitors.
Collaborating with Heineken® to create the Heineken® Good Times House installation brings immense joy and honour to me and my team. Aligned with the theme ‘150 Years of Good Times, One Way or Another,’ I felt inspired to craft an artwork that not only possesses aesthetic appeal but also contributes positively to the surrounding environment. By utilising unused bamboo poles, the hope is that Heineken® Good Times House not only creates memorable moments for visitors but also makes a positive contribution to the environmental sustainability in Bali,” expressed Agus Eri Putra, Local Bali Artist.
At DWPXV, visitors can indulge in various delights, including exclusive VIP access to Heineken® Good Times House, lively participation in the silent disco, exploring intriguingspots, and enjoying special promotions on Heineken® purchases along with exclusive merchandise throughout the event. Moreover, Heineken® invites visitors to make a positive contribution to the well-being of local artists in Bali by collecting unused cans in the designated area. Each collected can will be valued at Rp 1,000 and Heineken® is committed to multiplying every donation through Rice for Bali.
Read: The Green Transition For Indonesia Isn’t A Choice; But It Is An Opportunity
“Through collaboration with Rice for Bali, Heineken® strives to make a positive contribution in supporting and advancing local artists in Bali to create sustainable artworks. Thus, visitors not only enjoy an exciting experience during DWPXV but also actively participate in making a positive impact on the artistic community in Bali,” concluded Jessica Setiawan, Marketing Director of Multi Bintang Indonesia.
“Heineken® is only available for consumers aged 21 and above, and we advise consuming responsibly and not driving while consuming alcoholic beverages. Stay tuned for various exciting activities from Heineken® through our official Instagram page @Heinekenid. (des)
