Jakarta, IO – DIAGEO Indonesia introduces Don Julio 1942 to Indonesia through an exclusive launch party themed “Don Julio 1942 Luxury Celebration.” Jakarta and Bali were chosen as the perfect cities to experience the uniqueness of Don Julio 1942. The event was graced by special guests, including Karina Sánchez (Global Don Julio Tequila Ambassador), as well as renowned influencers. Don Julio is one of the largest tequila brands in the United States, produced in limited quantities and aged for at least 2.5 years through barrel aging in the highlands of Jalisco, Mexico.
DIAGEO Indonesia is incredibly proud to introduce Don Julio 1942 to Indonesia, offering unique and distinct flavor characteristics that set it apart from other tequilas. Its smooth profile, with hints of caramel, toffee, and vanilla, is the result of an extended maturation process compared to other tequilas.
The sweet undertones originating from hand-selected blue agave perfect the distinctive taste of Don Julio 1942. When poured into a tulip or champagne glass and served cold, its amber gold appearance exudes an elegant drinking style, making it suitable for exclusive cocktails. Found in exclusive bars, restaurants, and clubs, Don Julio 1942 is the iconic choice for tequila enthusiasts worldwide.
The H Club Jakarta, the largest nightclub in Asia, presents an interior concept and service that creates an ambiance connecting sophistication, luxury, and exclusivity in line with the vision of Don Julio 1942. The celebration in Jakarta was enlivened by dazzling performances by renowned DJs from the capital city, such as DJ Wishnu Santika and DJ Winky Wiryawan.
The atmosphere became even more vibrant when the Don Julio 1942 brand moment was showcased during the DJ performances at The H Club. This added spirit and excitement for the attendees, who celebrated by raising their glasses of Don Julio 1942 champagne and toasting together. Not only that, the parade that moved around The H Club while carrying Don Julio 1942 added to the fun of the brand moment. During this celebration, for the first time in Indonesia, several special custom bottles of Don Julio 1942 were introduced to the public.
“It’s no longer a secret that Don Julio 1942 is an iconic luxury tequila of all time, perfect for savoring during life’s finest moments. So, in introducing it to Indonesia, we are showcasing how Don Julio 1942 can enhance these celebration moments in terms of taste, packaging, and the image it conveys,” said Astrida Pohan, Whisky and Luxury Marketing Lead of DIAGEO Indonesia.
Previously, the Don Julio 1942 Luxury Celebration event took place in Bali. Known for its coastal elegance and stunning natural landscapes that provide a breathtaking backdrop, where the sound of waves harmonizes with the clinking of glasses filled with Don Julio 1942. The legendary Golden Sunsets moment in Bali added a special touch to enjoying Don Julio 1942, creating beautiful memories with a performance by DJ Gordo, making it the perfect destination for celebrating with Don Julio 1942.
“Don Julio 1942 takes center stage in a symphony of luxury. Whether it’s to celebrate a historic milestone, toast to love, or simply revel in the joys of life, these places provide the perfect canvas for unforgettable moments for its connoisseurs. The golden hues of Don Julio 1942 blend seamlessly with the luxury of these destinations, ensuring that celebrations become even more extraordinary when shared,” said Karina Sánchez, Global Don Julio Tequila Ambassador. (des)