Le Minerale’s Corporate Sustainability Director Ronald Atmadja, as the sponsor of The Rising Tide movement, said that as a mineral water company that is committed to preserving the environment, the company will continue to synergize with many parties to jointly intensify the national circular economy movement. Le Minerale is among those who agreed to support the campaign from the start. In line with this campaign, the National Circular Economic Movement (GESN), which is a collaboration between Le Minerale, KLHK, the Indonesian Plastic Recycling Association (ADUPI) and the Indonesian Scavengers Association (IPI), has also shown encouraging results.
“The GESN program is expected to be able to accelerate the recycling of plastics into products that have more high economic value and contribute to environmental preservation, which we strive for together,” he said.
“Households can play an important role in waste management and environmental conservation, such as practicing waste sorting which will minimize plastic waste and ultimately support a circular economy,” added Ronald.
As a follow-up to The Rising Tide Movement, the stakeholders called for a commitment to “Indonesia Stop Bequeathing Waste”, which involved the government represented by KLHK, producers represented by Le Minerale, the recycling industry represented by ADUPI and environmental conservation communities represented by Parahita Mulung.
The contents of this joint commitment are as follows:
The government:
- Provide support related to waste management policies by the community, producers and local governments, encourage local regulations on waste management and facilitate the role of the recycling industry in reducing waste.
- Supporting the island of Bali as the pilot project for The Rising Tide Movement.
- Supporting the chain of recycling systems in Indonesia, from upstream to downstream, to reduce the volume of national recycled plastic imports.
- Encouraging the acceleration of the waste reduction roadmaps by producers through the Environment and Forestry Ministry Regulation 75/2019 to carry out Extended Producers Responsibility (EPR) and encourage upsizing as an effort to reduce waste generation.
- Supporting the Circular Economy Movement in waste management in Indonesia.
Manufacturers: - Participate actively in educating the public/consumers to sort waste from home
- Cooperate and support activities carried out by stakeholders that can increase collection and recycling rates
- Committed to implement the Circular Economy Movement as part of the Extended Producers Responsibility (EPR)
- Committed to responsible production and in line with LHK Ministry Regulation 75/2019 by upsizing products as an effort to reduce waste generation