Le Minerale chosen as SCM Group’s broadcast sponsor for FIFA World Cup 2022

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Le Minerale
SCM president director Sutanto Hartono (right) with Le Minarele marketing director Febri Satria Hutama (left) at a photo session during the 2022 World Cup sponsors announcement in Jakarta. (Source: Special)

Jakarta, IO – The four-yearly football tournament that brings together the best national teams from around the world, the FIFA World Cup Qatar 2022 has been highly anticipated by Indonesian football fans.

This year, SCM (Surya Citra Media Tbk), a subholding company of EMTEK Group, holds the broadcasting rights. SCM Group’s readiness to broadcast this year’s World Cup exclusively has the full support of Le Minerale.

SCM programming director Harsiwi Achmad expressed his gratitude for the trust and commitment given by Le Minerale as one of the Broadcast Sponsors of the FIFA World Cup Qatar 2022.

“Le Minerale is a national product that has penetrated into foreign markets, such as the Philippines, Malaysia, and Singapore. Thus, SCM Group believes that the quality of Le Minerale with its international standards is worthy of being a sponsor for the FIFA World Cup 2022, especially as this global event has been eagerly awaited by many parties,” he said.

Le Minerale will become a platinum broadcast sponsor, accompanying Indonesian football fans in every match broadcast across SCM’s multi-platform media from free-to-air television stations, namely SCTV, INDOSIAR, O Channel to OTT (Over The Top) Vidio services.