Nippon Paint and Hotel Grand Edge Semarang Collaborate in Reviving Kampung Pelangi, an Iconic Tourism Destination

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(Photo: Prive. Doc)

IO – Offering a rich, colorful visual experience in every corner is what makes Kampung Pelangi or “Rainbow Village” of Semarang so unique. This is the reason why the neighborhood, located in Dr. Sutomo Street no. 89, Randusari, Semarang, is one of the most popular destinations among foreign and domestic tourists. 

Before becoming popular as Kampung Pelangi, the place was a slum area, known as Kampung Gunung Brintik. But thanks to the efforts of city Mayor Hendrar Prihadi, the place underwent a major revamp, with houses painted in rainbow colors, along with 3D mural paintings. Following this, the local government officially renamed it Kampung Pelangi in 2017. The popularity of Kampung Pelangi has also inspired Grand Edge Hotel Semarang and Nippon Paint to contribute in the preservation of this iconic destination. 

Nippon Paint Regional Sales Manager for Central Java Marselino Najoan announced that Nippon Paint has donated 25 pails or 451 kilograms of exterior paint for a total area of 6000 square meters or 150 houses. They also carried a vibrant mural at Jembatan Kampung Pelangi (Kampung Pelangi bridge). 

“We are grateful and commend all the support provided by Nippon Paint to repaint Kampung Pelangi and beautify this Semarang Icon. We are looking forward to more collaboration in the future,” said H.S. Handoyo Corporate Hotel Manager of PT Kekancan Mukti in Kampung Pelangi, Semarang, Central Java on Tuesday (25/05/2021) 

Marselino added, “Nippon Paint supports Kampung Pelangi as a socio-cultural icon of Semarang, Central Java. We believe in the power of paint to uplift communities and make Kampung Pelangi more fun, livable and enjoyable.” 

Meanwhile, Head of Semarang Tourism Agency Indriyasari expressed her gratitude for Grand Edge Hotel Semarang and Nippon Paint in preserving Kampung Pelangi. “Hopefully, more businesses will contribute to the development of Semarang,” she said. 

Head of Tourism Awareness Group (Kelompok Sadar Wisata) of Kampung Pelangi Ndan Slawi also welcomed the CSR collaboration between Grand Edge Hotel Semarang and Nippon Paint, which meant very much for Kampung Pelangi. 

“Now Kampung Pelangi is prettier than ever, and will surely attract more visitors, which preserve its place as one of Semarang’s iconic destinations. We hope tourism industry would resume soon when the pandemic is over,” he said. 

Marselino added, “We hope that Kampung Pelangi will be known not only as a representative of a clean, refreshing, and colorful community, but also a safe one through compliance of health protocols.”