In the 2022 Kriyanusa exhibition, NTB has 5 stands to introduce and promote its local crafts products. “Other than the NTB provincial stand, we also have regency and municipal stands from West Sumbawa, Bima, and Mataram town,” Niken said. “We also take the craftspeople themselves to the forum, to better showcase preferred NTB craft products. We brought along 15 of them to man the provincial stand, while the local stands are manned by their own craftspeople. Naturally, we strictly curate the products that are coming for the exhibition.”
NTB faithfully tries to participate in as many domestic and global exhibitions, in order to promote its crafts and specialties. “Now that restrictions are relaxed, we are considering whether to participate in either Dubai Expo or Turki Expo, to introduce our craft products there,” Niken said.
Indonesia seeks to become the center of global Muslim fashion. This is why NTB also seeks to promote Indonesian Muslim couture. “We want NTB to become a local center of Muslim fashion. Therefore, we have been training our HR in various skills. For example, it’s useless if we have quality fabric not made by local NTB residents. We have already created fashion incubation centers, where we train local designers so they become proper professionals. We also provide training for craft businesses, so our craftsmen will have competitive packaging, branding, and digital marketing,” she said. “We hope that our micro, small, and medium-sized businesses will continue to learn, innovate, and improve their quality, so we can hold our own and compete, both nationally and globally.” (des)