IO – IHG Hotels and Resorts and its partner, PT Pancaran Kreasi Adiprima, are excited to announce expansion of the world’s first and largest luxury hotel brand, InterContinental Hotels & Resorts, to Bali, Indonesia. The 120-key all-suite and villa-resort InterContinental Bali Sanur Resort will be a rebrand of the hotel formerly known as Fairmont Sanur Beach Bali, and will relaunch with a fresh identity, ready to welcome guests who want to live the InterContinental Life.
This beachfront resort is located on Sanur Beach, known for its long stretch of sand facing shallow waters; it boasts 26 villas, each with its own private pool, as well as 94 suites. The facility is located next to Holiday Inn Bali Sanur, which opened in August 2021.
Serena Lim, Vice President, Development, South East Asia and Korea exclaimed “It’s fantastic to extend our partnership with the team at PT Pancaran Kreasi Adiprima and bring a second hotel into the IHG estate on Sanur Beach.
“This signing fits in with our strategic focus to expand our luxury and lifestyle portfolio across Indonesia, one which continues to grow with existing brands as well as the debut of new ones, including Kimpton and Regent in both urban and resort locations.
“InterContinental Bali Sanur Resort will be a superb addition to our Luxury and Lifestyle portfolio with its stunning beachfront location, expansive grounds, and range of luxury suite and villa accommodation choices.
“Around the world we are seeing where people can travel, they are travelling, and leisure demand has been the main segment driving the recovery, making it a wonderful time to be expanding our brand presence in one of the world’s most popular holiday destinations.”
Pre-pandemic, Sanur Beach was growing in popularity with an increasing supply of hotels, restaurants and bars and travelers looking to enjoy the laid-back nature of Bali while having easily access to the airport and the city.
Dato Sri Tahir, Chairman of Mayapada Group, said: “Indonesia, including Bali, has started to open up to international travelers and I’m confident that we will see both domestic and international tourism rebound quickly.
“Reopening the resort now will help to support Bali’s tourism recovery, as the island looks forward to the traditional peak demand period as well as hosting the G20 in October 2022. As a business, we perpetually look to give back to the community and with the rebrand to InterContinental we will be able to welcome back hotel colleagues and provide enhanced training and career opportunities with the backing of IHG’s global systems and processes.”
“I’m truly excited that our hotel will rebrand to the world’s largest luxury brand, and look forward to seeing travelers enjoy the resort’s distinctive style and ambience in the stunning location of Sanur.”
InterContinental Hotels & Resorts has become synonymous with bold exploration, travel and cultural discovery, having pioneered luxury travel in emerging and well-loved destinations for the past 75 years. This year, as the brand toasts its diamond anniversary, it invites guests to celebrate the joy of travel and rediscover InterContinental hotels and resorts around the world.
Today, InterContinental Hotels & Resorts has 205 hotels and over 70 set to open in coming years, as the vision of bringing luxury travel to emerging and established destinations continues. In Indonesia, travelers can experience the InterContinental Life at InterContinental Bali Resort on Jimbaran Bay, InterContinental Jakarta Pondok Indah and InterContinental Bandung Dago Pakar.
IHG Hotels & Resorts currently operates 25 hotels in Indonesia, across a range of brands including Six Senses, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn and Holiday Inn Express. Twelve hotels are currently in the pipeline.