Wednesday, September 27, 2023 | 14:26 WIB

The “ESB x Foodizz” national roadshow


Jakarta, IO – As the economy recovers postCovid-19 pandemic, the restaurant and dining industry is also starting to bloom again. According to the RI Ministry of Industry, the sector grew by 3.68% in 2022, an increase from a 2021 growth rate of only 2.95%. 

Meanwhile, according to the Ministry of Tourism and Creative Industry records, the culinary business is the biggest contributing sub-sector to the creative economy, generating IDR 455.44 trillion of the Gross Domestic Product, or 41% of the total creative economy contribution to national GDP at IDR 1,134 trillion 2020. 

According to Statistics Indonesia 2019 data, Indonesia has a total of 3,996,325 registered micro and small culinary businesses – with the highest concentration found in East Java (746,732 micro and small businesses), Central Java (569,896 micro and small businesses), SCR of Jakarta (285,880 micro and small businesses), and Bali (53,971 micro and small businesses). 

Appraising this opportunity, PT Esensi Solusi Buana (“ESB”) joined forces with the Foodizz Academy to organize the F & B National Roadshow Scale Up Bisnis Kuliner Juara Lokal (“Local Winner Culinary Business Scale Up National F & B Roadshow”), running from March to September 2023. Local culinary businesses in Jakarta, Surabaya, Semarang, and Bali can participate in the roadshow for free. 

“The Local Winner Culinary Business Scale Up National F & B Roadshow, organized in cooperation with the Foodizz Academy, is ESB’s commitment to support the development of our local culinary businesses – especially in Jakarta, Surabaya, Semarang, and Bali as prominent regions with continued business potential rising trend along with the post- pandemic recovery our economy,” declared Gunawan, ESB CEO and Co-Founder. 

“ESB hopes that the Local Winner Culinary Business Scale Up National F & B Roadshow will help local culinary business and develop local economy in each of the regions where it is located – specifically by providing locals with culinary job and business opportunities. This is expected to help these local businesses develop, which in turn will develop and recover the local economy, especially in the culinary sector,” Gunawan said. 

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The Roadshow is designed to provide strategic and tactical steps the local culinary businesses may need to scale up. “In each two-day seminar presented by Foodizz Educators, the participants will not only obtain a full set of materials, but will also take part in discussions about best practices knowledge,” reports Rex Marindo, Foodizz Academy Founder and Educator. 

The Local Winner Culinary Business Scale Up National F & B Roadshow started in Jakarta on 13-14 March 2023. It then moved to Surabaya (30-31 May 2023), with Semarang and Denpasar following on 17-18 July 2023 and 29-30 August 2023 respectively. Enthusiasm of local culinary businesses is sincerely shown in the large number of them who registered. So far, a total of 1,994 participants have registered from all the cities where the Roadshow is being held, with a total of 660 online and offline participants attending in the first part held in Jakarta. (des/ast)


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