IO – Kopi Nako is a place for coffee and a fun hangout with friends. Its facade and interior are uniquely interesting, bearing in mind that Kopi Nako has been popular since its establishment on March 7, 2018. Kopi Nako was first established on Jl Pajajaran Indah, Bogor, which since 2011 has been known as a hangout for young people; because of this, Kopi Nako considers this location to be profitable.
Kopi Nako cannot be separated from Warung Nako. Since the beginning, Nako was built inspired by warteg and coffee shops. Kopi Nako stands for rice and coffee in Bahasa Indonesia, because the concept of food being sold is warteg and coffee shops.
“We carry local and traditional elements, which we bring in a more modern version and are suitable for the market or millennial generation,” said Chrisnawati Novia, Head of Communications Marketing for the Kanma Group.
In the development process, Kopi Nako emphasizes the synergy between the concepts of food, beverages, interior and architecture. One of them is in terms of interior and architecture that uses nako (louvre/naco) glass, an interior feature that characterizes the Kopi Nako Building.
Chrisnawati said the concept of building and interior has always been the hallmark of Kopi Nako. Currently, the new Kopi Nako outlet prioritizes architectural and interior designs that are more sustainable and environmentally-friendly. “Since the pandemic, our buildings have changed to prioritize outdoor areas,” said Chrisnawati.
Nako Iced Coffee. Kopi Nako sells a wide variety of coffee variants, but the favorite is Nako Iced Coffee. Nako Iced Coffee is creamy iced coffee with milk mixed with palm sugar. Currently, said Chrisnawati, Kopi Nako is developing a menu of herbs and tea.
“Apart from the interior, we are sure that our coffee products are also very delicious, which makes our customers keep returning to our outlet. The price is also competitive, and fits the pockets of the millennial generation and future generations,” said Chrisnawati.
Other superior menus are Es Kopi Nako Duren, Es Kopi Sayang, Iced Cappuccino ala Nako, and Kahlua Coffee. Kopi Nako uses 100 percent Indonesian coffee, such as Bogor, Garut and Temangung coffee. “In terms of taste, it is suitable for our products, and in terms of the price of the coffee beans, it is quite competitive,” said Chrisnawati.
Meanwhile, superior non-coffee menus include Matcha Latte, Love Potion, and Raspberry. For food, currently, several Kopi Nako outlets provide WarungNako Mini, which provides rice-bowl menus. However, outlets that don’t have WarungNako Mini provide traditional snacks such as Cireng, Fried Banana, Fried Cassava, Gabin, and Baked Bread.
19 Outlets. In three years after its establishment, Kopi Nako has been rapidly growing. According to Chrisnawati, they are soft-selling through Instagram, Google Business, and Facebook. “We are helped by the current culinary culture, where there are so many hunters for culinary content or new hangout places that can be used as social media content,” she said.
Currently, Kopi Nako has 19 established outlets, spread across the Bogor, Depok, Jakarta and South Tangerang areas. Kopi Nako will also be coming soon at Sentul Cultural Park, Kota Wisata Cibubur, Alam Sutera, Bandung and Batam.
“Currently, 6 Kopi Nako are being developed,” said Chrisnawati.
According to Chrisnawati, the number of visitors depends on the large capacity of the outlet. The biggest Kopi Nako outlet and the most visitors is Kopi Nako Kuntum, Bogor, with a capacity of nearly 200 people. Furthermore, the second-largest in the Depok Kopi Nako outlet.
The total average transactions per day at Kopi Nako in the pre-pandemic, ranging from 150-200 transactions, depending on the outlet large or small. Meanwhile, at weekends there are even more transactions. “However, during the PPKM, our capacity
was limited,” said Chrisnawati.
During the pandemic, Kopi Nako is even closed for dine-in. However, Kopi Nako remains open for delivery and takeaway. Chrisnawati admitted, profit has been heavily hit, but they coped with various promos. “This does not dampen our enthusiasm to keep fighting. This is a challenge for all business sectors,” she concluded. (Kartika Indah)