Beausta’s 12 products available in our country are made of safe, ethically sourced ingredients, and they have passed stringent testing from our National Food and Drug Control Agency:
Beausta Deep Clean Cleansing Oil; Beausta Aqua Sleeping Mask; Beausta Cica Care Cream;
Beausta Golden Snail Cream;
Beausta Jeju Mayu Cream;
Beausta Whitening Tone-up
Cream;
Beausta Pink Tone-up Cream;
Beausta Aloe Vera Soothing Gel;
Beausta All in One Moisturizer;
Beausta Gold Peel Off Mask;
Beausta Charcoal Peel Off Mask; and
Beausta Blackhead Nose Mask.
Raena Head of Marketing Division Romi Yandika explained why it brought Beausta here to Indonesian consumers: “Our business partners up with lesser-known, quality brands and help them reach customers through our reseller network. We help them to enter the Indonesian market, to understand the unique nuances of our beauty environs. Raena curates the brands that become part of our exclusive labels and distribute them exclusively. Beausta is just one of the several brands that made the cut for our exclusive labels,” he said.
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Raena has various requirements for the selection of brands as its exclusive labels: good product quality, value for money, and ability to fill in gaps in the market. “In this case, Beausta fils in the niche of consumers who care about the health as well as beauty of their skin, of the need to use skincare products to take care of themselves, but must prioritize economy and practicality,” Romi said. “Exclusive labels are extremely important for strengthening Raena’s business. Exclusively distributing brands allows Raena to provide better profit margins for its resellers, while achieving its vision to supply a variety of quality beauty care products to consumers across Indonesia. In the future, Raena will continue to curate and introduce best brands through its range of exclusive labels.”