IO, Jakarta – Understanding the pandemic is a difficult task for many people, Mondeléz Indonesia distributed tens of billions of Rupiah in aid as a form of support for the community in facing it. The form of concern is then manifested in collaboration with various related institutions in the form of education on healthy and clean living, a campaign to share kindness, and distribution of product donations of more than 30,000 cartons. The consistency of support from Mondeléz Indonesia has been going on since the beginning of the Large-Scale Social Restrictions (PSBB), until now we have entered a transition to the new normal.
The President Director of Mondeléz Indonesia, Prashant Peres, explained that so far the product donations from Mondeléz Indonesia have reached various areas affected by COVID-19 in Indonesia, starting from Jakarta, Bandung, Medan, and Surabaya. “We hope that the series of support efforts presented can help ease the burden on society, as well as encourage us all to work together to fight the COVID-19 pandemic,” said Prashant.
Prashant added that the donations involved various institutions that played a role in the distribution process of Mondeléz Indonesia’s products, including ACT, PMI, BAZNAS, Rumah Zakat, Human Initiative, and various other institutions.
Not only at the corporate level, but brands under the auspices of Mondeléz Indonesia also provide support to the community in facing the COVID-19 pandemic. Among them is the ‘Berbagi dari Hati di Bulan Suci’ campaign, a collaboration between Cadbury and Kitabisa.com by distributing more than 9,000 food packages through food boxes in several Jakarta hospitals, as well as the #BisaKuat Campaign from Biskuat by inviting Indonesian children to share the spirit of ‘good strength from within’ to all the heroes of COVID-19 fighters.
Through Cocoa Life, a cocoa farmer empowerment program, Mondeléz Indonesia, in collaboration with Save The Children and Wahana Visi Indonesia, presents handwashing facilities, hygiene packages, food, training, and socializing COVID-19 prevention program in West Sumatra, Lampung, South Sulawesi, and Southeast Sulawesi.
In addition, support was provided through various activities of Mondeléz Indonesia employees, closed with a fundraising program to provide free food for informal workers who lost their income during this pandemic, in collaboration with the social organization Aksi Cepat Tanggap (ACT).
In line with the company’s global goal, namely “Snacking Made Right” Mondeléz Indonesia, as part of Mondeléz International with its iconic products such as Oreo biscuits, Cadbury chocolate and Kraft cheese in Indonesia, also launched the ‘Ngemil Bijak’ campaign during this pandemic, to encourage everyone to be wiser in consuming snacks, so that they can get the benefits in a more balanced manner.
“We hope that through this variety of support the community can get good benefits from snacks, for their bodies and their minds, especially during this trying time, so that they can foster positive thoughts in facing the pandemic,” concluded Prashant.