AYDA 2020/21 Paves the Wa r Young Indonesian Designers to Go Global

(photo: Prive.Doc)

IO, Jakarta – Nippon Paint hosts an international Architecture and Interior Design competition: the Asia Young Designer Awards (AYDA) 2020/21. It is the 9th year for this prestigious youth talent search.

Here in Indonesia, AYDA is supported by well-recognized names in Architecture and Interior Design, while also collaborating on an international scale with Harvard University Graduate School of Design (GSD) in Boston, Massachusetts.

“Nippon Paint believes that AYDA must continue to evolve and develop beyond just competition. So, we collaborate with various stakeholders, including architects, interior designers, developers, students, lecturers, industry practitioners and business entities, to unite and redefine a future beyond concepts of color and design, as well as the emotional, economic, and social impact,” CEO (Decorative Paints) Nippon Paint Indonesia Jon Tan explained.

He also points out how this year’s theme is “Forward: Human-Centred Design” reflects innovative thinking for sustainable current and future solutions, focusing on the social aspects of population growth in the globalization era.

“We realize that COVID-19 is a major global issue right now. This is a challenge for us all to adjust to changes, including a major transformation at AYDA 2020/21, which will see events such as a roadshow, submission, coaching, mentoring, workshop and Grand Final held virtually,” Jon Tan further adds.

AYDA 2020/21 has set up virtual roadshows at 17 universities in Indonesia with 579 participants, and 11 finalists have been selected for AYDA 2020/21.

This year’s AYDA Gold Winner go to the best two students; Marietta Stefani from Petra Christian University for the architecture category and Patricia Caitlyn Kurniawan from Pelita Harapan University for the interior design category.

Marietta Stefani says, “Even though this year’s contest ran virtually, it did not diminish my passion for giving my best. AYDA has provided a big change to my career opportunity in the future. It also motivated me to contribute greatly for the good of all Indonesians.”

Anto Sudaryanto, one of the judges for the architecture category, says, “This year is different because we can only see each other virtually during AYDA 2020/21. Something is certainly missing there, but it pays to see everyone being passionate and committed to participating, starting from submissions, coaching sessions, workshops, up to the Grand Final.”

“For the first time, Indonesia achieved a victory at AYDA Summit 2020, with Greta Elsa from Pelita Harapan University winning the ASIA YOUNG DESIGNER OF THE YEAR award in the Interior Design category, defeating contestants from 14 countries. I am certain that Gold Winners in both Architecture and Interior Design categories will give their best for Indonesia this year,” he adds.

As a form of appreciation and motivation for young architects and interior designers to create human-oriented designs, AYDA will provide a Rp. 20 million reward, internship opportunity, and the right to represent Indonesia in the 2021 AYDA Summit to winners. There is also a chance to get a USD10,000 scholarship from Harvard Graduate School of Design.

For further information, please visit: https://www.ayda-indonesia.com/ or watch the Grand Final of AYDA Indonesia 2020/21 at https://facebook.com/AYDAIndonesia/