Jakarta, IO – The Indonesian culinary scene is a promising sector with significant growth from year to year. In fact, data from the Indonesian Food and Beverage Producers Association (GAPMMI) predicts that the culinary industry will be able to grow up to 7 percent in 2024. This rapid growth cannot be separated from the massive use of social media which has spurred the emergence of contemporary culinary trends, prompting culinary businesses to be able to provide more value in each of their creations.
Realizing this, BlueBand as a margarine pioneer who has become a household name in the journey of culinary entrepreneurs worldwide for 100 years, presents the BlueBand Professional community while launching a multi-purpose cream innovation, BlueBand Professional Cream as a real solution to help business people navigate various challenges and support the development of the culinary business Indonesia.
PT Upfield Consulting Indonesia marketing director Ade Savitri explained that culinary has now become part of people’s lifestyle. Aside from delicious taste, tempting visual will also be a consideration for consumers, especially amid the massive use of social media.
“This is what encourages us to present the BlueBand Professional community as a community forum for gathering, discussing, exchanging knowledge and experience regarding business development so that we can continue to keep abreast of the dynamic culinary trends. This will also allow culinary businesses to be able to compete and grow together,” explained Ade.
This community, which was previously known as the BlueBand Kitchen Master Community, is BlueBand’s effort to invite entrepreneurs to answer various challenges in the future, especially in following the developments in culinary trends in order to increase the competitiveness of their products so they can continue to survive and develop their business going forward.
BlueBand support doesn’t stop there. BlueBand, for the first time in the last 100 years, is innovating in a new category (cream) by launching BlueBand Professional Cream, a fail-proof cream, suitable for various applications: whipping, cooking and for making gelato/ice cream. PT Upfield Consulting Indonesia marketing manager Ace Supriatna said that BlueBand is aware of the various challenges faced by the entrepreneurs, from consumer demands for creative food innovations but with minimum costs, to the difficulty of finding skilled workers.
“Therefore, BlueBand Professional Cream is here to offer business solutions which are expected to be able to help chefs and other culinary business people continue to meet consumer needs and have high competitiveness in the market,” said Ace.
Offering the same creamy taste as other dairy creams, BlueBand Professional Cream answers the needs of business people with six advantages, namely, more volume with 1L capable of producing 2.5L cream, hold four hours after shaking, stable when mixed with acids or alcohol, does not break apart when heated, stable for the bain marie process and able to achieve sauce consistency quickly.
Read: Pope Expected To Visit Indonesia
PT Upfield Consulting Indonesia president director Dicky Saelan also said that Upfield Indonesia, as the producer of BlueBand and part of the largest plant-based food company in the world, is always committed to accompanying the journey of Indonesian culinary entrepreneurs.
“This time, our ongoing commitment is realized by inviting entrepreneurs to grow together by navigating future challenges through the BlueBand Professional community and launching a cream innovation, BlueBand Professional Cream as a business solution to help businesses increase the competitiveness of their products in terms of quality and business in general so they can continue to survive amid the dynamic growth of the Indonesian culinary sector,” concluded Dicky. (des)