Jakarta, IO – Parents, and especially mothers, carry the grave responsible to make sure that the family maintains the warmth of their bonds. One of the ways to do this is by snacking together and watching movies together. With this in mind, Mini Oreos and Cadbury Lickables, as major brands from Mondelez Indonesia, collaborate with the famous Pixar characters the Minions from Despicable Me franchise, specifically Minions: The Rise of Gru.
Maggie Effendy, Mondelez Indonesia’s Head of Marketing, declared that in accordance with the Company’s commitment to “Empower People to Snack Right”, they always make efforts to understand Mondelez International Indonesian families’ snacking habits, in order to provide them with the right snack, made the right way, to be eaten at the right time.
“Mondelez constantly prioritizes innovations in order to provide the best products that all members of the family can enjoy. Collaborating with Pixar, Mini Oreos and Cadbury Lickables launched their limited special edition, themed Minions 2: The Rise of Gru packaging. We will be including stickers and toys in the packaging for the children. In this way, we allow them to take the Minions home, play and explore with the cute little yellow things with their family. We hope that in the end, this will be fun for the family as well,” Maggie said.