Jakarta, IO – Sanggar Liza, a pioneer in makeup artistry and traditional attire, is now launching its new brand and name, House of Liza, as a new market strategy to reflect its greater commitment to weddings and Indonesian traditional beauty. The new name launch officially took place at the Sheraton Grand Gandaria City Hotel, Jakarta, on January 29, 2024.
Since its establishment as a facial and hair beauty salon in 1978, Sanggar Liza has developed into Indonesia’s leading hair and beauty center and renowned wedding organizer. Focusing on makeup, traditional fashion, photography, traditional ceremonies, and other services, Sanggar Liza has successfully become a one-stop wedding service company.
The new brand “House of Liza” not only gives the company a new name but also breathes a new spirit of being home that nurtures and respects Indonesian traditions. House of Liza aims to create a dream wedding come true for its clients, the bride and groom-to-be, with a touch of authentic and beautiful traditional values.
Apart from its new brand, the House of Liza’s new logo is also designed to preserve Sanggar Liza’s traditional elements and values. Elegant wedding symbols and a more minimalist appearance create a radiating modern yet traditional elegance as House of LIza’s character.
Liza Zakaria, CEO and Founder of Liza Group, expressed how House of Liza’s long journey in business seeks to maintain the existence of traditional weddings amid modern weddings. “House of Liza is a new step for us in providing a combined classic and contemporary wedding experience,” explained Liza.
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“The House of Liza is proud to present better services to meet the needs of both traditional and modern weddings in the country. We highly appreciate all our partners’ involvement and support, as it is the one driving our transformation,” Liza concluded. (des)