Monday, December 4, 2023 | 00:08 WIB

Indonesia’s SMEs as backbone of ASEAN economy


Jakarta, IO – Online small and medium enterprises (SMEs) in Southeast Asia has seen a significant increase in trade activities. Global e-commerce platforms connect millions of buyers and sellers across the region. According to a study conducted by eBay, Indonesia’s SMEs make up 69 percent of online businesses in Southeast Asia with products exported to ten international markets.

Titled “Southeast Asia Small Online Business Trade Report 2022,” eBay conducted its research on online businesses in six Southeast Asian markets, namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

“Across the six countries featured in the report, 69 percent of small businesses supported by eBay have exported to more than 10 international markets. Overall, the eBay-based small business community in the region sell their products to 214 international markets in 2020. The top five categories of products that get exported are clothing, shoes and accessories, auto parts, health & beauty, collectibles and sporting equipment,” read the official statement received by, Monday (18/7).

Not only that, eBay also mentions the existence of SMEs as the backbone of Southeast Asia economy because in addition exports, SMEs also contribute up to 99 percent of the total business establishments, and up to 97 percent of total existing employment.


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