Si.Se.Sa. Annual Fashion Show 2023
Jakarta IO – The end-of-year holiday is fast approaching, and a fresh breeze has started to waft through a relaxed atmosphere, to escape fatigue and routine. As a fashion creator, the Si.Se.Sa brand offers a selection of beautiful vacation outfits in its Annual Fashion Show 2023, “Between the Lands”, held on Wednesday (Nov 29) at the Grand Ballroom Intercontinental Pondok Indah, Jakarta.
“Between the Lands” was inspired by the holiday mood at the beach, with the sound of waves crashing blissfully on white sand on scenic Mediterranean islands.
The line of clothing showcased allures people to enjoy a vacation. The models glided along the runway in sketches of vacation activities, such as departing to and arriving at travel destinations, gazing at the sea, feeling the white sand under their feet, having fun on the beach, enjoying a romantic dinner and bonding with the family.
“Novelty is a necessity. Our creative team is committed to giving the most outstanding selection in the Si.Se.Sa modest fashion collection, which carefully observes the standard of modest fashion without losing fashion creativity,” said Senaz Nasansia, Si.Se.Sa Marketing Director. Si.Se.Sa. Between the Lands collection features the brand’s commitment to portraying the elegance of modest fashion – long and loose-fitting outfits with many layers, yet comfortable, effortless and airy. “We prepare the collection from start to end, with sophisticated design, exceptional artisanship and the best comfortable materials with a variety of new patterned prints, including batik, as we promise to always include traditional elements in the collection in an extensive range of color palettes. We also introduce large bags with the Si.Se.Sa logo as a stylish holiday companion,” explained Si.Se.Sa. Creative Director Sansa Enandera.
Si.Se.Sa. introduced new fabrics, such as polyester active dry, cotton fleece and jacquard emboss, to the collection and combined them with cool and breathable fabrics, such as chiffon, satin, organza, Chantilly lace, brocade, and cotton drill, mixed in soft to bold colors that enrich the extensive color palette.
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The Si.Se.Sa logo on the clothing is exclusively etched with Swarovski. It is also a proud moment for Indonesia as Si.Se.Sa. becomes the only Southeast Asian brand selected as Swarovski’s co-branding partner, allowing it to adorn its logo with Swarovski.
“Eighty-five sets of clothing, consisting of dresses, two-piece and three-piece clothing, were presented by famous models and nine celebrities to uplift year-end holiday plans,” said Si.Se.Sa. Sales Director Siriz Tentani. Indonesian celebrities participating in the fashion show included Natasha Rizky, Dara Arafah, Inara Rusli, Clara Shinta, Ananda Omesh and Dian Ayu, Syahnasz and Jeje, and Vinna, Amel and Miranda. (des)