Jakarta, IO – WIR Group (PT WIR Asia Tbk), a leading Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI)-based technology company in Southeast Asia, through its subsidiary AR&Co promotes the use of Markerless Augmented Reality technology, which is capable of displaying virtual objects without the help of markers or marking tools. Instead, this technology uses on-device sensors such as cameras, accelerometers, and other sensors to recognize and track the physical environment. Markerless AR technology can make it easy for users to display digital objects in an immersive and interactive way to strengthen branding in various industries including business, education, health, entertainment, and even real estate.
WIR Group sales and marketing head Gupta Sitorus explained that currently a large section of the public are still used to AR technology which requires markers to display visual objects. AR&Co, which has explored this industry since 2009, is encouraging the use of Markerless AR as a breakthrough to make it easier for industry actors and brands to provide immersive experiences to consumers more easily and without boundaries. “Just through the device in their hand, consumers can experience an interesting experience to get to know a product or service provided by an industry drivers or brand movers,” he explained.
In Markerless AR, the device scans the physical environment for special features that can be used as reference points for placing virtual objects. After these features have been found, the device will use the information to recognize and track the position of virtual objects in the physical environment in real-time. The advantage of Markerless AR is its flexibility and ease of use. This technology also requires more complex algorithms and processing compared to Marker-based AR.
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“AR&Co’s success in showcasing the Markerless AR feature through one of the global conferences a few months ago and bringing together content creators, digital influencers, to YouTubers, provides new potential for the future for the entertainment industry, especially content creators and brands where they can provide unique experiences for internet users. Going forward, AR&Co will explore various fields as an effort to revolutionize the potential of various industries in Indonesia. Successful digital transformation will create economic growth and address issues through technological solutions,” concluded Gupta. (des)