Jakarta, IO – This summer, PEDRO unveils the latest PEDRO Icon collection, where every detail shapes into a harmonic ensemble and a picture-perfect summer arises from the mirage.
An essence refined, PEDRO Icon makes a return, since its last collection launched during last year-end. Expect a range of contemporary designed pieces, inspired by emerging trends, which form an emotive second skin, showcasing both the brand and fashion tastemakers’ evolution.
Embodying the symbolic emblem that is meaningful and unique to the brand, this PEDRO Icon collection not only celebrates who PEDRO is as a brand but also its flamboyant self-expression, by embracing individuality.
About the Campaign: The Blueprint of An Icon
This summer, we dive into the blueprint of an icon where we not only reflect on the archives of the collection designs ,but also spotlight two creative personalities: Lily Miel Taieb and Alfie Nickerson, creators who have made a mark in their professional fields, respectively. Stay tuned to a tête-à-tête with Lily and Alfie on The PEDRO Journal.
The visual communication of this campaign is based on a blue, white and black theme, which is then treated with a raw aesthetic to evoke the idea of rediscovering archival materials. This focuses on exploring and discovering the roots of the collection and the individuals who have contributed to it.