This summer’s PEDRO Icon collection is about rediscovering the past, celebrating the present, and inspiring the future. Through emotional connections, this campaign seeks to create a sense of community and inspires individuals to be their version of an “icon.”
The visual assets produced in this campaign are photographed by Pablo Di Prima, who grew up in Spain, with a colorful background of European and South American cultures. With his great interest in exploring the complex structures of identity through individuals and communities, Di Prima translates his curiosity into creativity and physicality in this digital era through his work, and aims to capture raw emotions around his subjects.
This comfort-meets-luxury collection features a variety of pieces that are designed to take you from day to night. From sleek sneakers to a modern oversized tote bag, this collection has everything you need to look your best this summer. The pieces boast a sharp flair to a casual look and the modern silhouette adds a touch of sophistication to the collection.
The sporty look of the PEDRO Icon collection is perfect for those who are looking for a comfortable yet fashionable style. The highlight in this collection is the PEDRO Icon suede sneakers, designed with a unisex appeal and available in three easy-to-wear colors, including chalk, multi and black.
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The PEDRO Icon Summer 2023 Collection will be available from 5 June onwards, both online and in stores. (des)