Jakarta, IO – AR&Co, a subsidiary of WIR Group, specializing in immersive and Web3 technology company that focuses on Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI), features immersive technology solutions in Japan’s largest sports exhibition SPORTEC 2023. AR&Co partnered with Endline, an advertising and marketing company in Japan, to offer AR technology solutions developed to strengthen advertising and marketing promotions for various business and industrial needs, including the sports industry.
The participation by AR&Co and its contribution to the SPORTEC 2023 shows the company’s commitment to developing and presenting the best technology solutions for various industries. AR&Co’s immersive technology support not only benefits Endline as an advertising and marketing company, but also positively impacts the sports industry as a whole by creating unique and engaging experiences for fans and strengthening the relationship between sports teams and their loyal fans.
“By providing a unique and interesting experience in how to introduce sports team, the use of AR technology is expected to attract the younger generation in Japan, most of whom are tech savvy. Sports teams can also take advantage of this technology to strengthen their team’s reputation. The immersive experience offered by AR technology allows spectators and sports fans to get to know their favorite sports team more intimately,” said AR&Co head of operations Juliwina.
Endline is an advertising and marketing company based in Fukuoka, Japan. With thousands of customers, Endline offers advertising and marketing solutions as well as visual design. The participation of Endline in SPORTEC 2023 is based on its observation that the sports industry and business in Japan have experienced rapid development, including an increase in the number of fans of professional sports teams. This provides an opportunity for Endline to target the sports team fan market as a potential market. So far, Endline has partnered with 70 professional sports teams in Japan.
“We see that currently there is an increasing number of fans of sports teams. This is a potential that we can explore. The need for sports team promotion is very important and essential for the added value of the sports team. Therefore, we offer promotional services that can strengthen the relationship between teams and fans through AR technology with immersive experiences. Currently, we are still in the development stage for this AR project. The SPORTEC 2023 exhibition is our opportunity to interact with visitors so they can gain knowledge and insight into market needs,” said Endline COO (vice president) Lisa Ishitani.
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Furthermore, SPORTEC 2023 is the largest sports industry exhibition event in Japan. Endline’s confidence in partnering with AR&Co in this grand exhibition has proven that technology solutions from AR&Co have high quality and global standards. “AR&Co has always been committed to supporting the development of innovative immersive technologies and enriching user experiences in various industries, including the sports industry. AR&Co’s success in presenting AR technology solutions at the SPORTEC 2023 exhibition demonstrates the huge potential of AR technology in strengthening the emotional bonds between sports teams and their fans. Through collaboration with companies such as Endline, AR&Co hopes to continue to make a positive contribution in supporting the development of the sports industry in Japan and the world,” explained Juliwina. (des)