Monday, June 17, 2024 | 17:14 WIB

AQUA Electronics: “Let’s Take Chasing Our Dreams Seriously”


Jakarta, IO – AQUA Electronics, the world’s no. 1 electronics brand, announced its latest campaign, “Inspire Future Dreams” while introducing their new Brand Ambassador, Anthony Sinisuka Ginting. The badminton athlete is deemed a worthy representative of the Company’s spirit of chasing their dreams and expression of commitment, to provide the best for Indonesia. At the same event, AQUA introduced their latest QLED TV, washing machine and refrigerator, all of which offer modern and sustainable lifestyle solutions that make it easier for people to go after their dreams. 

“We selected Anthony Ginting as our new brand ambassador because he has recorded world-level achievements. By using him as our brand ambassador, AQUA Electronics seeks to get closer to its consumers, while simultaneously inspiring Indonesians to chase their future dreams,” declared Kenji Sadayuki, President Director of AQUA Electronics Indonesia. 

Anthony Ginting is inspirational, because of his profile and hard work to get to where he is now – the Number 2 Men’s Singles badminton player in the world. “Anthony is a successful athlete who passionately chased his dream of taking Indonesia to a global level, through badminton. He has shown extreme skills and fighting spirit in both national and international championships, in the course of achieving his dreams.

Anthony’s efforts to achieve his glory are in line with those of AQUA Electronics, as part of Haier Group, to achieve a spot of No. 1 global brand for household equipment, for 14 consecutive years. This similarity allows us to jointly inspire more people to become braver and more confident in achieving their dreams,” explained Glenn Manengkei, Head of AQUA Electronics Indonesia Marketing and Communications Department. 

The campaign also includes a 3-city CSR Program, comprised of an Inspiration Class (skill training), the revitalization of school badminton courts, the organization of AQUA Cup Junior for High School level in the three cities, and donation of products and facilities to support learning. In Jakarta, the AQUA Cup tournaments include a badminton tournament between media players, a badminton tournament for AQUA Cup Junior winners, Meet & Greet with Anthony Ginting and the sponsoring of the Indonesia Open 2023. 

“I am extremely happy that AQUA Electronics has appointed me their Brand Ambassador. In fact, I am honored that I get to represent the campaign. For me, a ‘dream’ is something that I need to chase and strive for. You can’t be half-hearted in the process – you have to give it your all. I have tasted failure, I fell many times, but I chose to keep on getting back up and trying again. Even now, I am still fighting, because there are so many things I still want to achieve. Therefore, the ‘Inspire Future Dream’ is a very personal thing for me,” Anthony declared. 

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“Nowadays, innovation is extremely important to create better quality of life and lifestyle solutions for the consumers. Furthermore, as consumer needs continue to change and develop every day, the Company and the Brand need to innovate and push our limits. That way, we will be able to satisfy our market requirements and needs. Innovations also make it easier for people to achieve their dreams,” declared Meiriano Ullman, Head of AQUA Electronics Indonesia Product Planning Department. 

AQUA Electronics has 203 Service Networks offer coverage across more than 350 towns and cities in Indonesia. They also provide a contact center open 365 days for customer convenience. “We hope that through this campaign, we can inspire more Indonesians and inflame them to chase their dreams more fervently,” Glenn declared. (des/ast)


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