Jakarta, IO – Johnnie Walker, the world’s favourite Scotch whisky, introduces its first Blue Label Tasting Boutique in Indonesia. Located at Plaza Senayan, whisky enthusiasts can experience an exclusive multi-sensory journey that invites them to explore the uniqueness of Johnnie Walker Blue Label. Where only one in every ten thousand casks in the production process is deemed worthy, possessing the deep quality and flavour character of Blue Label.
At the Blue Label Tasting Boutique, visitors can taste the distinctive whisky resulting from multi-sensory reception, starting from sight, sound, smell, and taste. Upon entering the Blue Label Tasting Boutique, visitors are presented with a versatile 360o visual room equipped with LED screens and mirrored floors, complemented by sophisticated motion content and ultra-realistic soundscapes designed to highlight a more vivid unveiling of Johnnie Walker Blue Label.
At the roundtable tasting room, whisky enthusiasts have the opportunity to savour the extraordinary taste of a glass of Johnnie Walker Blue Label. In each bottle, there is a layered blend of flavours when sipped and deep aromas. The scent of spices with hints of vanilla and honey is followed by caramel and dark chocolate, concluding with a luxurious, warm, and smoky finish—engaging all the senses to experience a sip of the authentic Johnnie Walker Blue Label.
“DIAGEO is delighted to introduce the Blue Label Tasting Boutique for the first time in Jakarta, creating a unique atmosphere and exceptional experience for consumers to enjoy the distinctive and unimaginable blend of flavours in every bottle of Johnnie Walker Blue Label. We hope that the Blue Label Tasting Boutique at Plaza Senayan can share the incredible flavour adventure of Johnnie Walker Blue Label with our customers and consumers across Indonesia,” said Astrida Pohan, Whisky and Luxury Marketing Lead at Diageo Indonesia. The Blue Label Tasting Boutique is part of DIAGEO Indonesia’s ongoing initiatives to bring the Johnnie Walker brand, especially the iconic Johnnie Walker Blue Label collection, closer to consumers in Indonesia.
The Blue Label Tasting Boutique is present at Plaza Senayan from November 15 to December 10, 2023. In its first week, DIAGEO Indonesia provided an opportunity for selected invitees to visit and explore the authentic whisky-tasting experience. Subsequently, DIAGEO Indonesia opens the opportunity for consumers at large to enjoy the immersive whisky-tasting exploration. For the public interested in visiting the Blue Label Tasting Boutique and savouring
the distinctive taste of Johnnie Walker Blue Label, reservations can be made through Chope.co at the link bit.ly/TastingBoutique.
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Johnnie Walker Blue Label is available for consumers aged 21 years and above. It is recommended to consume alcoholic beverages responsibly and avoid driving while under the influence of alcohol. (des)