Among others, WIR Group also met with SM Group, a renowned Filipino conglomerate, to explore possible utilization of WIR Group solutions and technologies in the retail and property sector, which are SM’s primary business focus. SM expects WIR Group to provide its expertise and experience in developing innovative digital solutions that will support its plan to expand its domestic market.
In the course of its visit, WIR Group also sealed a collaboration with AdSpark Inc., and advertising and digital media company included as part of the Globe Group’s adtech and data company: Brave Connective Holdings, Inc. In this collaborative venture, WIR Group will be strengthening AdSpark’s digital ecosystem, using a suite of AI-, AR-, and VR-based systems and technologies.
Using AR, AdSpark will be able to provide a more immersive and interactive experience for its viewers, using visually-perfected content. By using WIR’s AI technology, AdSpark will get the analytical data necessary for in-depth perception of the preference and needs of the client and audience relating to the ad made.
“Our collaboration with the WIR Group is a strategic step to provide the most cutting edge adtech solutions in the market. WIR Group has completed multiple projects in various countries. We believe that their technological solutions WIR Group will enrich our creativity when creating ads, and improve on what we can offer in terms of the latest adtech and digital media services to our customers,” declared John Louie Erestain, AdSpark’s COO.
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Gupta Sitorus, Group Chief Sales & Marketing of the WIR Group, expressed the hope that the opportunities presented to his company in this visit will pave the way for new achievements for Indonesian companies.
“This will prove that the technological solutions developed by the sons and daughters of our nation are acceptable internationally. We are committed to continue providing the technological innovations that encourages business growth an expand Indonesia’s global impact in the digital world. With this collaboration, we are optimistic that we will achieve amazing results as we create sustainable digital ecosystems, which will benefit the business sector and the people in both the Philippines and Indonesia,” he declared. (des)