The “Lazada Seller Conference: Level Up 2022” event also featured presentations from GfK Market Intelligence, a global leader in data and analytics, on the online shopping trends and behaviors of Indonesian citizens. This will serve as a good reference for Lazada sellers when they are preparing to face market challenges and grab market opportunities.
Elvinda Liung, GfK Market Intelligence Retail Services Director, reports that GfK Market Intelligence surveys found that Indonesians appear to remain prudent in shopping, because of continued concerns relating to the pandemic and inflations. “This is shown in our findings, wherein 61% of the people wait for promos or sales before making a purchase. They plan purchases 4-5 week ahead, and they actively become promo hunters and discount hunters,” she said. “We also found that livestreaming of products in e-Commerce platforms is quite an effective promotion method. Furthermore, as the pandemic is slowly ending, hybrid shopping, which mixes offline and online shopping, is now the choice of most shoppers. The most popular products in online shopping are fashion products, cosmetics, and personal necessity products.”
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Lazada Seller Conference has been routinely held since 2019 as an opportunity for UMKM sellers in the Lazada ecosystem to meet and discuss issues with digital economy experts. In 2021, 23,000 people attended “Lazada Seller Conference 2021: Level Up, Careful and Speed Up” online, including Lazada sellers. The “Lazada Seller Conference: Level Up 2022” itself also invited 1,000 UMKMs to participate offline, with the chance for tens of thousands of other sellers from across the country to participate online through Lazada’s Seller Center.
The Company hopes to encourage sellers to get ready for success in its Year-End Shopping Festival. Good luck, everyone!