Jakarta, IO – Bocorocco, a high-quality Indonesian shoe brand with “Pillow Concept” technology, has launched “Sphere of Momentum”, its latest shoe series, to support athletes’ rehabilitation, particularly for Indonesian football players.
“The shoes fit everyone, including those who wish to walk 10,000 steps on a daily basis without hassle, or even those who do not exercise at all,” said Ridwan Saidbun, CEO of Bocorocco Indonesia, during the launch of Bocorocco’s latest collection in Jakarta on Monday, June 3, 2024.
He explained that injuries can be inevitable for people engaging in sports, especially football, which sometimes impacts athletes’ physical and psychological aspects. Bocorocco is committed to offering comfort and supporting the national team’s athletes’ recovery, which will also be beneficial for sports enthusiasts and those using this product.
Bocorocco’s Active Advisor, Bambang Pamungkas, who is a living legend of national football players, and National Team Coach Shin Tae Yong, along with four national football players: Zahra, Shalika, Kakang and Raihan, as well as the representatives of Plaza Senayan and SOGO Department Store as hosts, also attended the launching ceremony.
PSSI General Chair Erick Thohir commended Bocorocco’s initiative as PSSI Official Footwear for providing sports, casual and formal shoes for all Indonesian National Football Team players (men, women, and seniors) in all age groups of the Indonesian National Team. “PSSI through PT GSI is always open and provides opportunities for sponsors or anyone interested in supporting Indonesian football in any form of event or other form of support, at all levels or products. Everything operates through open tenders under two principles: financial contribution, as PSSI needs to be self-reliant in budgeting and high-quality products,” said Erick.
He expects Bocorocco—as the national team’s official footwear—to assist team activities off the field. “Indeed, we treasure the support provided off-field to accompany the national team’s journey to excellence,” he continued.
Ridwan Saidbun once more highlighted how the launch of the latest Bocorocco series, ‘Sphere of Momentum’, commemorates an important milestone for the Indonesian National Team and marks PSSI’s first time to have an official footwear partner.
PSSI appointed Bocorocco as the winner of the official footwear tender for the 2024–2025 period, in October 2023. The appointment was announced after Bocorocco passed a rigorous tender process, involving several other manufacturers.
He added that standard sports shoes are often inadequate to support athletes’ foot recovery following an injury. “Bocorocco’s Pillow Concept Technology lowers fatigue and pain in the heels, knees, waist, neck, and even affects the brain,” he explained.
Director of Sales and Marketing for Bocorocco Shoes Ingrid Saidbun explained that the “Sphere of Momentum” series was inspired by the Indonesian National Team’s relentless pursuit of excellence, with its design deriving from the round motifs of the Bocorocco logo and the dynamic movements of football. Each pair is meticulously crafted to reflect the team’s unwavering spirit, continuous improvement, and ultimate comfort for the Indonesian National Team.
“A winning moment is created with every drop of the team’s blood, sweat, and tears. The Indonesian National Team’s ‘Sphere of Momentum’ goes beyond limits, not only showcasing achievements and record-breaking feats but also highlighting the moment when PSSI partners with an official footwear partner for the first time,” she elaborated.
The “Sphere of Momentum” collection offers three main variants: the Players Version, Replica Version and Supporter Version. The Players Version is made from fully-elastic leather for maximum comfort. The Replica Version features a combination of canvas and elastic leather. Meanwhile, the Supporter Version combines canvas and leather, with laces. “Each variant is designed for maximum comfort, suitable for various daily activities, from commuting and semi-formal meetings to casual hangouts,” added Ingrid.
Handaka Santosa, Director of SOGO Indonesia, stated that SOGO aims to provide a comprehensive shopping experience, which includes offering a variety of high-quality local products – such as Bocorocco shoes. “We support Bocorocco and PSSI collaboration in the ‘Sphere of Momentum’ collection for our loyal customers at SOGO Plaza Senayan,” he said.
The ‘Sphere of Momentum’ collection is available exclusively at SOGO Plaza Senayan and Garuda Store GBK from June 3–16, 2024. Customers can get attractive discounts: IDR 2,000,000 off for the purchase of two pairs of shoes, and IDR 750,000 off for one pair. On match days, ticket holders can get an IDR 1,000,000 discount on the Players Edition, along with top spender awards and a lucky dip. The promotion for ticket holders is valid until June 30, 2024.
Bocorocco is a leading footwear brand, with innovative designs and high quality. Prioritizing health and comfort, Bocorocco remains committed to providing the best products for customers across Indonesia.
Bocorocco’s globally patented Pillow Concept TechnologyTM, with nine layers of insoles designed to offer instant comfort and long-term health benefits, has been proven to alleviate fatigue and pain at five vital body points: the heels, knees, waist, neck and head. Getting healthier is a step away. Wear Bocorocco shoes for healthier feet, as Bocorocco has been proven to provide many health benefits to its consumers. (des/ast)