“Because the foundation of the competition is strengthened through this agreement, important aspects such as competition organization, stadium management, safety of fans and licensing will be carried out with professionalism,” said Erick.
The Bundesliga is renowned as the home of Asian players in Europe, and more players from Asia have played in Germany’s top league in the last 20 years than the top four European leagues combined, producing local heroes, such as Japan’s Makoto Hasebe and South Korea’s Lee Jae-sung.
The Bundesliga is the main professional association football league in Germany and with the largest average audience worldwide. The league was founded in 1963 and consists of 18 teams. German professional football employs a distinctive method to determine the clubs to be promoted to and relegated from the Bundesliga and Bundesliga 2.
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DFL has a subsidiary company called Bundesliga International which is responsible for connecting and inspiring football fans around the world.
The main focus is to promote the internationalization of the Bundesliga with easy-to-understand content. Bundesliga International markets audiovisuals, sponsorship rights (partnerships), brands and digital licenses through a global network of 80 partners. (rr)