Jakarta, IO – Aice Group, Indonesia’s biggest ice cream producer, is taking progressive strides by supporting the latest innovation in the transportation industry. It provides creative support for the operation and passenger service of the high-speed Jakarta-Bandung train, the “Whoosh”. Not only does such support help improve passengers’ travel experience, it also generates a positive impact on the travel industry and the people’s lifestyles as a whole.
During the Whoosh Train Public Testing, which started in early September and ended on Saturday (30/9/2023), Aice Group introduced various innovative ice cream products that are healthy, delicious snacks for rapid train passengers boarding at Halim Station, East Jakarta. These ice cream products are specially designed as ideal snacks that not only satisfy one’s palate, but serve as part of a healthy lifestyle that satisfies the people’s ice cream preferences and needs. They include new variants like Aice Mochi, Aice Mochi Milk Tea, and Aice Moong Bean.
Sylvana Zhong, Aice Group Spokeswoman and Senior Brand Manager, declared that the Group is committed to provide an unforgettable experience for all Whoosh passengers. Other than its nutritious, high-fiber ice-cream products, high in animal and vegetable protein and vitamins, Aice also brings cheer to the passengers by having its cute mascot, “Mochi Baby”, entertain Whoosh passengers during their ride.
Sylvana declared that the rapid train has changed the way Indonesia views long-distance travel. With more speed, safety, comfort, and slighter environmental impact, the rapid train has pushed innovations in the transportation industry. This is in line with the Aice Group’s passion of inspiring the ice cream industry in Indonesia. She further expressed her hope to see further developments in rapid train technology that will bring Indonesia more efficient, environmentally-friendly and globally-connected transportation in the future.
According to the Management of the Whoosh train, during the soft launch period Aice Group successfully generated a positive experience for the passengers. Dwiyana Slamet Riyadi, President Director of the Indonesia-China Rapid Train Co. (Kereta Cepat Indonesia-Cina – KCIC), expressed high appreciation to the Group for its amazing support.
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The support not only generated happy moments for the passengers, but also reflected Aice Group’s commitment towards both innovation and unique passenger experience. By providing delicious and nutritious ice cream products as part of the journey with Whoosh, Aice Group added cheer to a special journey experienced by the passengers. KCIC’s appreciation highlights the importance of cooperation between the transport sector and corporations like the Aice Group in improving the quality of the passengers’ journey by providing significant added value.
“We hope that supplying Aice ice cream products at the Halim Rapid Train Station will increase the joy of Indonesians when traveling with Whoosh. We further hope that this transportation breakthrough will also accelerate the people’s travel culture, and make them use more efficient, effective, environmentally-friendly public transportation. Aice is committed to continuous innovation, and we prove it by supporting the rapid train transport ecosystem that Indonesia is proud of,” Sylvana said. (est)