it’s His/Her day – Playground & Lifestyle Experience
A place for community
gathering & collaboration


Jakarta, IO – PT. Indonesia International Expo is the first opportunity to hold an expo combining men’s and women’s lifestyles in “it’s His/ Her day – Playground & Lifestyle Experience” at Indonesia Convention Exhibition (ICE) BSD City on Nov 24-26, 2023. This event will bring excitement and a unique experience in the last quarter of 2023. 

The Expo will present an assortment of communities – both men and women – to attract their target market. For the ladies, it collaborates with a multi-brand Skincara, which features various beauty products from South Korea. 

This event also partners with FIMELA Day to reach women’s communities, that bring and inspire breaking boundaries through fun activities, such as inspiring workshops and talk shows, beauty enthusiast bazaars, music and entertainment. 

For the gents, the event will feature various communities of fashion enthusiasts, toys and automotive. Also participating in the event are Soulnation by Elite Indonesia, Djakarta Rules and Garasi Drift. 

it’s His/Her day is designed to cater to both men’s and women’s markets and allow the visitors to enjoy spending time at the event. 

Visitors can enjoy various selections of food and drinks, including a collaboration with “OH MY FOOD X JAJARANS Festival”. A number of big-name food vloggers will also participate in the event. 

According to ICE BSD’s Partnership & Event Creation Ediwina Tirta, it’s His/Her Day is an Expo that combines enthusiasts from the Playground & Lifestyle Experience communities to target male and female visitors. 

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“The event, to be held in four halls, from Hall 1 to Hall 3A at ICE BSD City, will bring a lot of excitement and fun. The main gates to “It’s Her day” and “It’s His day” will be separated, which will provide a unique experience, but they will merge when they’re in the hall. The separate access is only intended to count the number of visitors from both genders. The various booths and tenants will offer an excellent selection of Expo experiences. For example, the Make Over Studio will feature a make-up and skincare line-up. The Hair Salon zone provides hair care and styling, the Nail Art Bar allows visitors to pamper themselves, and the Fashion Bazaar showcases fashion products visitors can buy during the exhibition. In contrast, “It’s His day” will feature exciting men-targeted areas. It’s going to be fun. The F&B will be curated by a collaboration between OH MY FOOD and JAJARANS FESTIVAL,” said Ediwina. (des/ast)