Jakarta, IO – PT Langgeng Kreasi Jayaprima (DIAGEO Indonesia), through Don Julio, a brand renowned for its authenticity and tradition, is bringing the spirited cultural heritage of the Mexican Day of the Dead festival to two major cities in Indonesia, Jakarta and Bali. The Day of the Dead, or Día De Muertos, is a traditional Mexican celebration where people create ofrendas or offerings to honour their departed family members, replacing sorrow with joy alongside their loved ones.
The Day of the Dead is celebrated in a vibrant and joyful atmosphere. Although themed around death, the core of the celebration is to show love and respect to deceased family members. In major cities across Mexico, people celebrate by wearing costumes, holding parades, singing, and dancing.
In Mexico, tequila is more than just a beverage; it represents deep cultural roots and plays a significant role in the country’s history and traditions. “Don Julio believes in the power of cultural celebration and the importance of preserving traditions. In commemoration of one of Mexico’s popular festivals, the Day of the Dead, Don Julio presents the Paloma, one of the iconic cocktails that embodies the unique spirit of Mexico,” said Astrida Pohan, Whisky and Luxury Marketing Lead Diageo Indonesia.
Don Julio has long been a symbol of Mexican heritage, and the exuberance of the Day of the Dead festival provides cocktail enthusiasts in Indonesia with an opportunity to experience the flavours and spirit of Mexico without leaving their country. “We hope to raise a glass together, celebrate the richness of Mexican culture, and create unforgettable memories in this Day of the Dead celebration with Don Julio’s Paloma,” Astrida concluded.
As part of this unique celebration, Don Julio invites customers to visit selected outlets scattered across 21 locations in Jakarta and Bali. Each outlet will be adorned with various thematic decorations, altars, and beautiful marigold flowers, in keeping with the cultural characteristics of Mexico’s Day of the Dead.
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Please visit these outlets to enjoy the Don Julio Paloma cocktail together. Don Julio Paloma can be enjoyed by consumers aged 21 and above. It is recommended to consume it responsibly and not to drive when consuming alcoholic beverages. (des/ast)