Wednesday, February 28, 2024 | 02:58 WIB

WIR Group develops immersive technologies to promote “Smart Indonesia”


Jakarta, IO – WIR Group (PT WIR Asia Tbk), an Indonesian technology company focused on Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) technologies, has five international patents and six pending patents related to immersive technology research and development. The global patent was obtained under the Patent Cooperation Treaty (PCT) system, which is a patent registration mechanism for various World Intellectual Property Organization (WIPO) member countries, and is internationally recognized in 168 countries. By concentrating on AR technology, the WIR Group’s AR patents have helped to develop various industries in the thrust towards a smart society era.

WIR Group’s capacity to build AR, VR, and AI has offered a technology solution for a variety of industries, as it has helped to generate strong ecosystems, accelerate business processes, and facilitate consumer experience by utilizing this technology. “One of the main points of a smart society is when people integrate their lives with technology to improve their quality of life. As a technology company, innovation serves as the basis of all our strategies; WIR Group’s technology ecosystem reflects our commitment to encourage future technological innovations, which in the end will improve the quality of the user experience in people’s daily lives,” stated WIR Group Main Director Michael Budi.

Patents owned by WIR Group are used in all of its business areas. One example of Augmented Reality (AR) technology application under AR&Co is its usage in education, also known as IseeAR. The ‘IseeAR’ application provides a solution by presenting live 3-dimensional products, with immersive details during video conferences through existing platforms such as Zoom, Google Meet, and others, with no special camera, only by using a regular webcam or your PC’s installed camera.

In the retail sector, DAV machines present a number of interactive features, including face recognition, combined with Artificial Intelligence (AI-Powered Face Recognition), that work to help successful and efficient retail enterprises. This tool enables business owners to enhance sales while improving customers’ shopping experiences.

WIR Group and its subsidiary Mindstores established augmented reality, artificial intelligence, and virtual reality systems in building a technology-based commercial system. Currently, Mindstores has invited hundreds of thousands of Indonesians, mostly women, to join Alfamart’s virtual store business, using the Alfamind application.

Read: WIR Group Showcases Digital Ecosystem At FEKDI 2023

In addition, several WIR Group patents pending aim to support technological innovation and establish WIR Group as a prominent player in the technology market. This pending patent is linked to immersive technology research (AR, VR, XR, and Metaverse) by integrating the use of sophisticated immersive technology to significantly disrupt people’s lives. This technology will also deliver an immersive experience, allowing users to feel and directly engage with a borderless and timeless digital environment. Immersive technology will benefit numerous industries, by building more effective and efficient systems, exploiting its technological capabilities. (des)


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