The Latest Digital Breakthrough from AGM Mattress Retail


IO – Online shopping is growing rapidly, in line with the high internet penetration rate in Indonesia. According to Bank Indonesia, the total 2019value of transactions in the 14 largest e-commerces in Indonesia reached IDR 265.07 trillion. This figure has risen rapidly, from transactions of IDR 145.95 trillion in 2018. 

The global COVID-19 pandemic – affecting Indonesia since early 2020 – has exerted a significant impact on online shopping transactions. Based on data from the Bank Indonesia (BI) Payment System Policy Department, e-commerce transactions rose by 26% during the pandemic. 

This is in line with the results of a McKinsey survey, entitled Implications of COVID-19 for Retail and Consumer Goods in Indonesia which was held on April 25-26 2020 with 711 respondents. 36% of respondents choose to use online applications to shop for daily necessities, and 40% of respondents use e-commerce platforms during the COVID-19 pandemic, while more than 40% of respondents cut back on expenses. Currently, people are shifting to online shopping, having evolved from primary needs (such as foodstuffs) to beds, during the Large-Scale Social Restrictions (PSBB) period and the transitional PSBB. 

Responding to people’s needs for shopping without having to worry about the current pandemic, American Giant Mattress (AGM), a modern mattress retailer owned by PT Duta Abadi Primantara (DAP) launched smart web commerce, on Thursday, November 12, 2020. Web commerce is a solution for the community to complement their bedroom needs. 

Currently, the government is promoting a campaign for healthy living; one of the factors affecting it is adequate and quality sleep to maintain bodily immunity. Quality sleep is influenced by choosing the right mattress, according to the posture and body needs of each individual. presents the most complete sleep needs in Indonesia with a variety of choices. A line of premium brands, namely, King Koil, Serta, Tempur, Florence to Ogawa, can be purchased by accessing These products that have proven quality around the world and in Indonesia. They are also covered by the best after-sales service. 

“DAP always tries to reach consumers with the best products and services to keep up with the digital era. Through, consumers don’t need to leave the house when they want to shop for bedroom needs,” said Timothy Purnomo, Head of Business Development at PT Duta Abadi Primantara. 

Indra Setiawan, International Sales, and Business Development Director, added that another advantage of is the geo-location smart clustering technology which can detect the nearest AGM location according to the shipping address. “Users just need to log in, choose the desired product, check product availability, and make payments. Hopefully, can provide comfort and convenience for consumers in meeting the needs of quality bedrooms,” said Indra. 

The estimated time for product delivery is 7-14 working days. Currently, there are 30 AGM retail stores in major cities, spread across Sumatra, Java, Kalimantan, Sulawesi and Papua. 

Indra is confident that DAP’s 30 years of experience in the bedding industry as well as in the supply chain area guarantees service and stock availability as well as featuring the price of each product. 

“The prices of products in are no different from the prices of products in offline stores. This is to maintain the stability of AGM product prices and as a form of support for DAP to AGM Partners in Indonesia,” he said. is currently accessible nationwide, with integrated delivery and after-sales services from 26 AGM partners spread across Indonesia. For the payment system, is equipped with the latest technology so that people can transact safely and comfortably through credit cards, internet banking, and bank transfers. This Agm- innovation is expected to be able to improve company performance and sales of DAP products.

Going forward, will present other features that will make
it easier for Indonesian consumers to shop for bedroom needs and also benefit existing AGM Partners.

The AGM retail store was developed by DAP through a partnership concept. The presence of AGM smart web commerce will further support AGM partners to expand the market in the digital era. People who are interested in partnering with AGM can also visit the smart web commerce and fill out the form on the site.