Jakarta, IO – Renowned cake shop The Harvest has managed to stay top of mind with customers, especially for special moments such as birthday, wedding and other celebrations. This is because it is able to offer cakes with delicious flavors, different varieties, new creations, use of quality ingredients and of course, numerous outlets in strategic locations. These various advantages make The Harvest the preferred brand of choice for cake lovers.
Due to its European-style shop, many people tend to think that Harvest is an international bakery franchise. But actually The Harvest purely a local brand, the brainchild of pastry chef Lal de Silva. He established The Harvest in 2004 after gaining extensive experience at many luxury hotels.
Two decades later, The Harvest Group is proud of celebrating its 20th anniversary. This marks a crucial milestone in its successful journey, reflecting the trust and loyalty of its customers.
The theme chosen for its special anniversary this year is “The Harvest Kingdom 20 Years Sweet Fairytale”, which will be held on August 2-4 at Senayan City, Jakarta.
The three-day occasion will marked by a series of events, from the final round of Junior Chef competition and Harvest Day Cake Competition, a special demo with Anchor Dairy Food brand ambassador Chef Devina Hermawan, to special performances from Friday Noraebang and Maliq & D’essentials.
In just 20 years, The Harvest has seen impressive growth. Now it boasts 97 The Harvest stores, 36 The Harvest Express stores, and 95 The Food Chain stores across Indonesia, as well as online cake delivery service.
As part of its 20th anniversary celebration, The Harvest also presents the Ruby Romantic Collection in collaboration with Callebaut. Ruby refers Ruby Cacao, a category of chocolate that comes from fermentation. It has a natural pink color featuring a unique and refreshing fruity hint and sweet taste.
PT Mount Scopus Indonesia CEO Edison Manalu takes prides of The Harvest’s long-standing reputation in serving high-quality, luxurious, delectable and halal cakes at affordable prices. “We continue to grow optimistically in realizing ou vision of bringing joy and tastiness to our customers’ various special moments,” explained Edison.
“Furthermore, we continue to adapt in bringing innovations in cake, bread, cookies, hot meals, beverages and other products that continue to be adapted to the palate of our increasingly diverse customers. This milestone inspires us to continue to expand our reach and cater to more customers, especially the millennials and Gen Zers.
“This anniversary is also a moment of appreciation for all our customers who continue to believe in the quality of our products. Therefore, to mark this occasion, we also present new product innovations and celebrate with all our loyal customers and the people of Indonesia.”
According to Edison, customer loyalty is an important aspect of The Harvest’s 20th anniversary celebration. “We chose the kingdom theme because it elevates The Harvest’s customer loyalty value such as quality that has been tested worldwide,” he said.
The Harvest’s innovation is also reflected in the special loyalty program through The Harvest Treats membership which, according to Edison, is the company’s highest form appreciation for its loyal customers.
“Currently, we already have 2 million members. At our 20th anniversary, the customers will get Treats Points for every purchase, and these points can be redeemed with various rewards such as products, vouchers, merchandise and more,” he said.
“In addition, The Harvest Group is fully committed to quality and safety, compliant with Halal standards, BRC Global Standards, CPPOB [Good Processed Food Production] and ISO 22000, BPOM [Food and Drug Monitoring Agency] and SNI [Indonesian National Standard] guidelines, SLHS [sanitation and hygiene certificate] and production facilities that are supervised by PMR [Risk Management Program] charter,” said the head of production, Chef Sophian.
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The Harvest’s success is attributed to its innovation in creating various bakery and pastry products.
A study titled “The Influence of Brand Image and Service Quality on The Harvest Consumers’ Purchase Intention”, found that the company’s innovative and varied products offering as well as its attractive shop and cake designs entice the consumers to find out more about its products.
Targeting the upper-middle class who have discerning taste and tend to make impulsive buying, The Harvest continues to cement its market leading position in Indonesia’s bakery industry. (des)
