IO – South Korea’s state-owned Agro-Fisheries & Trade Corporation (aT) has taken part in the international business-to-business culinary exhibition SIAL Interfood 2019 held at the Jakarta International Expo on November 13-16, 2019.
The state-owned company, under Korea’s Ministry of Agriculture, Food and Rural Affairs, looks to expand Korean culinary product exports. “Actually, now between Indonesia and Korea, many Indonesians go to Korea and vice versa. So, through this opportunity we would like to introduce healthy and safe food, these top of the line products from Korea to the people of Indonesia,” said Agro-Fisheries & Trade Corporation (aT) Chief Executive Officer (CEO), Lee Byung-ho.
Assistant Chief Representative Hyongsoon Choi explained that the company’s duty was to help promote Korean food, help Korean’s understand local markets better, and offer consultation on the bureaucracy involved in exporting and importing between countries. Specifically, for Indonesia, Ms. Choi also explained that part of the company’s duty was to “…assist in promotion, and also provide consultations on halal certification.”
In 2018, South Korea exported USD 227 million worth of food products to Indonesia, a 17% increase over the previous year. Indonesia is the eighth-largest importer of South Korean food products with noodles, drinks, glutinous rice, and stir-fried rice cakes among the most popular.
During the exhibition, Agro-Fisheries & Trade Corporation (aT), organized stands for 27 medium-to-small merchants, offering 11 categories of food, comprising of 70 products including ginseng, sauces, snacks, drinks, seafood, health foods, noodles, teas, kimchi, fresh foods and many more.
Answering a question on his opinion on the event after visiting each of the South Korean stands, Mr. Lee Byung-ho stated, “So, as I explained earlier, many Indonesians visit or travel to Korea. So, now the interest in K-Pop or Korean food is increasing. So, the Indonesian people can get to know Korean cuisine better.” (Rimar)