IO, Jakarta – The pandemic has forced changes to behavior, lifestyle, and habits in society. Social distancing restrictions also automatically limit mobility to travel. As a result, the home becomes a place to carry out various activities, from school, work, play, exercise, and relaxation.
Of the various activities carried out at home, sleep is recorded as having the longest duration. Normally, adults need 8 hours of sleep each day. Therefore, it is important to prioritize the comfort factor so that the need for quality sleep during the pandemic is met. Quality sleep is certainly effective in increasing the body’s immunity to avoid exposure to viruses.
One of the factors that affects the comfort of a bed is the surface temperature of the mattress. According to the survey, 29% of consumers say that temperature is their main problem during sleep (GfK Satisfaction Study, 2015). Temperature also has a significant effect on quiet sleep, falling asleep faster, sleep satisfaction, and adequate sleep time (The Effects of High-Temperature Weather on Human Sleep Quality and Appetite, Int J Environ Res Public Health. 2019). As a country with a tropical climate, Indonesia’s temperature is fairly hot. Mattresses with a cool surface are certainly very suitable for Indonesian consumers.
Answering all these needs, Serta® launched the newest mattress collection, Serta® Perfect Sleeper® Collection, under the Duta Abadi Primantara (DAP) distributor, which has a reputation as the market leader in the mattress industry in Indonesia, with quality products and brands. This collection consists of Alpine® and Andes® and the two new collections are equipped with Cool Fiber technology and Viro Safe Technology.
Cool Fiber Technology is the latest cold technology in Serta® products that use special threads to provide a cooling effect and make sleeping more comfortable. Both Alpine® and Andes® from Perfect Sleeper® offer their respective advantages based on the design, comfort level, mattress height, and “feel” chosen according to consumer needs.
Alpine® mattresses have a pillow top design while Andes® is designed towards a euro top design. For height, Alpine® is 35 cm thick and Andes® is 32 cm thick. Especially for Alpine® mattresses, they are equipped with pulse latex, which is the latest latex technology which features several advantages, including maximum air circulation, more flexibility, materials that have maximum traction and are more durable than ordinary latex.
Apart from comfort, health factors also determine quality sleep. The latest Viro Safe Technology in the Serta® Perfect Sleeper® collection can reduce the activity of bacteria and viruses by up to 99%, including the SARS-COV-2 virus that causes COVID-19. This innovation has been through clinical trials and has been shown to be effective at reducing bacterial and viral activity on the mattress.
“Objects that we use every day, such as mattresses, bedsheets, and pillowcases, are often overlooked as a hotbed for viruses, especially as SARS COV-2 can spread through the air. Regular cleaning activities, for example, once a week, can avoid exposure to viruses. However, it’s good to have a quality mattress that can reduce the activity of breeding viruses and bacteria,” Chandra Kumala, Research & Development Head of PT DAP.
The launch of Serta® Perfect Sleeper® was carried out virtually, at Sutera Hall, Mall Alam Sutera, Tangerang, on Thursday, October 15, 2020. The launch event was attended by 200 DAP dealers and media from 16 cities in Indonesia.
“The market potential for the bedding industry in Indonesia is certainly still very good, especially since today’s consumers are increasingly concerned with health. The latest Perfect Sleeper® collection is the first mattress innovation in Indonesia which is equipped with Cool Fiber and Viro Safe technology to meet people’s needs,” explained Aria Hermawan, Sales & Marketing Director of PT DAP.
“Unlike the mainstream white mattresses, Serta® Perfect Sleeper is elegantly designed in dark colors which is also a global trend for colored mattresses and are favored by consumers. Alpine® and Andes® mattresses from Serta® Perfect Sleeper® are a limited collection because they are only available in retail channels and Sleep & Co boutiques,” continued Aria.
The hygienic aspect is not only applied to product innovation, DAP uses UV technology before packaging the product to ensure that the product remains sterile in the consumers’ hands. The transporters or couriers who deliver are also sprayed with disinfectant liquid before shipping the product.
“Our personnel are equipped with health protocols that comply with government regulations because we want to provide the best for Indonesian consumers, especially during the current pandemic. We hope that the Perfect Sleeper® collection from Serta® can answer people’s needs for a comfortable and safe bed mattress,” added Aria Hermawan.
The Serta® Perfect Sleeper® collection is officially circulating in the Indonesian market starting October 15, 2020, at very affordable prices, so the consumers can have the best products at the pandemic. As well as® Perfect Sleeper® will be distributed in 13 DAP branches in Jabodetabek, West Java, Central Java, East Java, Bali, North Sumatra, South Sumatra, West Sumatra, Lampung, Pekanbaru, Kalimantan, North Sulawesi, and South Sulawesi.