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Sandiaga Uno: “Santri” pioneering digital economic development


Jakarta, IO – The Ministry of Tourism and Creative Economy has once again hosted the “Santri Digitalpreneur” event as part of the 2023 National Santri Day celebration series, with the “Santri Digitalpreneur Demoday” at Istiqlal Mosque, on Saturday, October 21, 2023, as the peak event.

The Santri (students studying in Islamic boarding schools, or pesantren) Digitalpreneur event attempted to imbue students with strong character and integrity, preparing them to compete in the creative and digital industries and encouraging innovative content creation, while upholding Akhlakul Karimah (Islamic good and commendable morals). The event also aims to shape students into meaningful information creators and literacy educators while also reviving the country’s economy, and performing on a global scale.

The 2023 Santri Digitalpreneur Santri focused on teaching students how to produce creative videos, video/product photos (advertisements) and podcasts (both audio and audio video), with themes related to tourism, the creative economy, Islamic values, preaching, and MSME products. Digital Creative Works included video or product photographs (advertisements) and creative videos (podcasts and vlogs).

The Demoday event, lasting four days, was held in ten cities and districts: Pangkep, Bang Kalan, Jombang, Rembang, Bogor, Cirebon, Purwakarta, Magelang, Situbondo, and Serang.

Training took place in ten selected areas, with the best group in each area consisting of five students: the Al-Quran Tourism Islamic Boarding School in Pangkep, South Sulawesi; the Sa’idiyah Salafiyah Islamic Boarding School in Bang Kalan, East Java; Bahrul Ulum Tambak Beras Islamic Boarding School, Jombang, East Java; Hidayatullah Islamic Boarding School, Magelang, Central Java; Darul Muttaqien Islamic Boarding School, Bogor, West Java; Al-Muhajirin 3 Islamic Boarding School, Purwakarta, West Java; Salafiyah Syafi’iyah Sukorejo Islamic Boarding School, Situbondo, East Java; Al-Anwar 4 Islamic Boarding School, Rembang, Central Java; Al-Shighor Gedongan Islamic Boarding School, Cirebon, West Java; and An-Nawawi Tanara Islamic Boarding School, Serang, Banten.

The 2023 Indonesian Santri Digitalpreneur Demoday showcased 1-minute creative content videos or product photo videos, which students presented with 2-minute Elevator Pitch presentations to communicate their work in a brief, exact, and clear manner.

Hidayatullah Islamic Boarding School, Magelang, won Best Creative Content Work, while Al Anwar 4 Islamic Boarding School, Rembang, won Best Video+Photo Product Work.

Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency (Menparekraf/Kabaparekraf), Sandiaga Salahuddin Uno, commended the Santri’s eagerness to participate in the Santri Digitalpreneur program, which is the Ministry’s flagship program for enhancing Santri capacity and competence as entrepreneurs based on digital technologies. “Santri enthusiasm for the digital economy ecosystem is hoped to create business opportunities and generate 4.4 million new jobs in 2024,” stated Sandiaga, in a press release.

Sandiaga pointed out that the large number of Santris is a vital element in developing the country’s creative economy ecosystem. Approximately five million Santri students across more than 30 thousand pesantrens in Indonesia represent a great potential for digital economic development.

The Santri Digitalpreneur program is intended to shape students into skilled and determined entrepreneurs. “Job employment created from entrepreneurship will certainly help the government’s target of forming 34 million MSMEs this year (onboarding to digital), which equals creating 97 percent of jobs and contributing to more than 65 percent of our economic growth,” he explained.

Read: The Story Of An Indonesian Transwoman Performing Umrah

Sandiaga encourages young people to be involved in the digital ecosystem: “You must be able to lead Indonesia’s stages to prosperity and welfare. As a blessed country, Indonesia should lead the creative economy, with our Santri students as the future vanguard,” he said.

Non-Islamic content currently accounts for 95.7 percent of all YouTube videos. Sandiaga suggests that Santri provide better and more educational content. “We are facing a political year with more conflicting interests. Try to manage and create your content to stay original and focused on improving ideas rather than negativity. Great content should focus on progression, with typical Indonesian characters that support unity,” Sandiaga concluded. (des)


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