In the MoU, the agreement includes sale and distribution of decorative and personal care product. Also other products owned by MRAT using a platform managed by RAENA.
Kusuma Ida Anjani, Director of PT Mustika Ratu Tbk., said it’s a step to facilitate enterprise and to stay closer to consumers.
“Raena’s distribution network is able to provide convenience for customers to obtain various Mustika Ratu products quickly through the platform managed by RAENA,” said Kusuma Anjani.
RAENA partners with brands and helps to reach customers, such as a current collaboration with Mustika Ratu.
Denny Adrianto, AVP Local Supply RAENA said, “RAENA welcomes the collaboration with Mustika Ratu. Mustika Ratu has been a pioneer for beauty, health and wellness products in Indonesia.
“This partnership is instrumental in achieving our vision of providing high-quality brands for resellers and strengthening our brand portfolio.