IO, Jakarta – Today a smartphone does not only function as a means of communication. As time goes by, the role of smartphones has developed and now they sport more functions, one of which is the expression of user fashion. It’s no wonder that many smartphone manufacturers are now concentrating more on the design side of a smartphone. This is also captured by OPPO as an opportunity to target young users who follow trends, especially on the fashion side, by presenting the OPPO Reno4.
“Fusing the ability of Artificial Intelligence (AI), especially in terms of photography and videography with the presence of AI Color Portrait and Monochrome Video features, combined with a fashionable device design by placing the OPPO logo monogram on the bottom of the Space Black and also the back section with a different color that has become a Galactic Blue trend for devices this year, making OPPO Reno4 the right choice to support youth on social media and in daily styles, according to current trends,” observed Aryo Meidianto A, PR Manager of OPPO Indonesia.
Young users are dynamic and active in technology trends development and fashion styles. The Outfit Of The Day (OOTD) trend greatly influences the daily appearance needs of young consumers for stylish devices that have stunning photography and videography capabilities. OPPO Reno4 comes with an AI Color Portrait feature that can separate photo objects while remaining in color, while the background becomes black and white. This feature is available for both the front and main cameras, both for taking photos and videos. As for the night photography trend, OPPO Reno4 has an Ultra Night Portrait feature which can produce a blurred background with high color saturation and brightness, while object photos still look bright with preserved details. This feature can produce night photos against the background like using a professional camera lens with a large aperture.
Also, the video recording comes with Ultra Steady Video, a shockproof feature for the first time on the front camera. This feature is also present on the main camera of OPPO Reno4 through Ultra Steady Video 3.0 with enhanced capabilities, suitable for creative youth in presenting video-based content.
Currently, young people tend to follow fashion development. Therefore, OPPO collaborated with one of Indonesia’s well-known designers, Rinaldy Yunardi, to make various kinds of accessories that will complement the OPPO Reno4, OPPO Watch, and OPPO Enco series devices.
“Life’s journey is like a diamond that shows lines of beauty when polished. Over time, the beauty of diamonds will be revealed through this process. Designing for OPPO Reno4 has inspired me to explore stories about life’s journey by creating accessories for smartphone technology that capture the essence of the past, present, and my vision of the future,” said Rinaldy Yunard.