MDAY 2022
Matrix Multi-Melt was launched at MDAY, the Matrix Indonesia annual event, where hairdresser experts Pati Rodriguez of Matrix Global Artist, Shinichi Takahashi, CEO of Hikari Scissors, Thomas Matter – Head of Education Matrix Indonesia, Stephanie Martina as the Owner of Surabaya Glam Hairculture, Dewi Pricillia of SB Engagement Manager Tik Tok Indonesia and Hendrix of Shu Uemura Indonesia, collaborated to inspire and educate Indonesian hairdressers.
Matrix Indonesia Brand General Manager Amanda Indarwulan commented, “Matrix is committed to supporting and building the Indonesian hairdresser community with continuous innovation, education and inspiration. We aim to reach 22,000 Indonesian hairdressers. MDAY is a platform to provide educational techniques in developing the Indonesian hairdressing industry. Today, we introduce Matrix Multi-Melt, a unique hair coloring technique, to inspire hairdressers to be more creative in creating hair colors according to trends, which in the end will encourage customers’ number of return,” expressed the GM.
“We invite consumers to immediately contact their favorite hairdresser or partner salon to decide the Matrix Multi-Melt look that best suits their hair style and skin tone. The touch of a professional hairdresser will certainly give results as customers’ wishes. It is time for #BeraniTampilBerwarna with Matrix Indonesia! (Dare to appeal your color),” concluded Amanda.