Jakarta, IO – Matrix Indonesia introduces the latest 2022 hair color trend: “Matrix Multi-Melt”, a coloring technique combines three to four similar hues from the same tone, creating color harmony for a stunning and attractive look. Customers are welcome to visit the partner salons across Indonesia to get an unlimited hair-coloring experience. Matrix Multi-Melt, with SoColor Pre-bonded technology that helps protect hair during coloring.
Matrix Indonesia Head of Marketing Nitya Puspandari explained the demand for hair coloring in Indonesia is rising by 126 percent annually. The demand for fashion coloring is up 49 percent, while bleaching increased by 152 percent. The increasing demand for hair coloring comes from two different customers: those who wish to dye their hair for the first time and regular primary coloring customers trying new fashion colors.
Multi-Melt Matrix with PreBonded Socolor
Matrix presents the latest hair coloring trend, Matrix Multi-Melt with SoColor Pre-bonded, in response to Indonesian customer demand. Matrix initially introduced their color melting technique in 2017, by mixing and matching only two colors. Multi-Melt is a refinement of the color melting coloring technique, one that has become Matrix’s hairdressers’ signature skills.