Friday, May 31, 2024 | 06:14 WIB

Joe & Dough: heartfelt, rustic cup of coffee and pastries


IO, Jakarta – Joe & Dough is a new spot in Jakarta’s culinary map. With its motto, “Where barista meets baker”, Joe & Dough is committed to provide a cozy, warm experience for people in search of fresh artisanal bread, special coffee, and other delicious menu items. The 9-year Singaporean franchise “Joe & Dough” opened their first branch in Plaza Indonesia, Jakarta, on Monday, 29 October 2018, at 13:00 WIB. To celebrate its opening, the first 50 customers every day from Monday, 29 October to Sunday, 4 November 2018, will get a free croissant with every purchase.

Joe & Dough’s first Indonesian branch is also their first international branch. After the first Indonesian branch at Plaza Indonesia, the next branches will be opened at Puri Indah Mall and Kota Kasablanka, in December 2018.

Established in 2009, the word “Joe” in the name is a pun for both “coffee” (as in “a cup of Joe”) and a name, while the “Dough” refers to the fact that all breads, pastries, and cookies are made of dough and that it resembles a name (“Doug”). Joe & Dough is famous for its special coffee and preservative-free artisanal baked goods, made with heritage recipes. You can find these goodies in all 12 Joe & Dough branches in Singapore, with 2 new branches soon to be opened at Holland Village and Jewel Changi Airport.

“We’ve always dreamt of taking Joe & Dough out of Singapore, and we really are happy that we have found the right partners and the opportunity to launch our brand abroad. Jakarta is an ideal metropolitan city for our first branch, because Jakartans appreciate quality and love good food,” Dawn Wee, Joe & Dough’s Co-Founder and Marketing Communications Director said.

Furthermore, Damien Koh, Joe & Dough’s Co-Founder, and Managing Director, said that “We have designed the inside of our space to focus on our customers’ comfort and experience. We hope to be able to encourage the spirit of togetherness by providing an ideal space for meaningful social interactions. We strengthen these experiences by doing simple things excellently, such as serving a quality menu, providing quality customer service, and creating an inviting ambience.”

For its first branch in Plaza Indonesia, Joe & Dough employed local mural artists Muralcon, whose work can be found at the newest Soekarno-Hatta Airport terminal, to create an 8-m high, 100-square meter artistic mural on one the mall’s outer walls. This mural is based on their interpretation of the motto “Where barista meets baker”. Visitors can enjoy the artwork in its entirety when they sit in the al fresco part of the café, which is the glassed-in room on the right side of the café proper. This outer side allows sun rays to light up the inner room, and it is equally charming at night.

Joe & Dough also cooperates with a famous Singaporean interior design Singapura, Hui Designs, to ensure that their café has a unique look and style that distinguish them, as well as increasing visitor comfort. Jakartans now have an additional spot to rest from the hustle and bustle of the city, and to literally smell the coffee and fresh baked goods – and consume them.

Enjoy the experience of all-day leisure dining with a range of warm, delicious modern menu. Enjoy limited-edition toast, whose freshness is assured by the fact that all baking is done on the premises. Joe & Dough cooperates with local coffee suppliers in order to be able to serve the best Arabica coffee, which is used to create the Joe & Dough house blend. Called “Local No. 9”, the blend showcases a special, localized Indonesian flavor. The coffee beans are roasted in small amounts in order to maintain a unique flavor, and each cup is made with specific roasting ratios, to ensure that the flavor remains delicious.

When we asked her about the menu, Dawn said that the Joe & Dough menu is created to please the Southeast Asia palate and from the co-founders’ personal experience and taste. “Our strength has always been in our simplicity: we do everything simply, but with high faith and dedication. We want to serve a delicious, high-quality menu made and served properly,” she said.

(Muhammad Akbar)




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