Danone-AQUA, via its #BijakBerplastik Movement, seeks to educate the public as it taps into schools and public areas. The company said that educational activities cannot succeed in a blink of an eye, but by a gradual and continuous process and therefore, #BijakBerplastik is planned as a long-term activity.
Ir. Sinta Saptarina Soemiarno, M.Sc., Director of Waste Reduction of the Ministry of Environment and Forestry said the private sector also has responsibility to implement responsible businesses.
“The government, specifically the Ministry of Environment and Forestry, will be consistent in pushing the business community to take part in their responsibility, as mandated in the Ministerial Regulation No. 75/2019,” she said.
“The Ministry of Environment and Forestry invites all the elements of the society to pay a greater attention and be active in participation of waste-related issues to (contribute to) environment preservation,” Sinta Saptarina said.
Anggi Putri Pertiwi, a Planner at Environmental Affairs Directorate at the Ministry of National Development Planning said “Implementation of the Circular Economy as an economic model should optimize the use of natural resources, push utilization of resources as long as possible and recycle the waste into production process.”
She said a circular economy is not just about waste management systems or recycling practices, but also covers natural resources efficiency, efficient supply chain and is also environmentally and socially friendly.
Apart from Danone-Aqua #BijakBerplastic Movement, there are also many other projects to help the government of Indonesia reduce plastic waste leakage to the ocean.
Rethinking Plastic
For example, there is also Rethinking Plastics: Circular Economy Solutions to Marine Litter, a project that supports a transition towards a circular economy for plastics to help reduce plastic waste leakage into the sea in seven countries in East and Southeast Asia, including Indonesia.
Co-funded by the European Union and the Federal Republic of Germany through the German Federal Ministry for Economic Cooperation and Development (BMZ), Rehinking Plastic project is jointly implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and Expertise France.
In Indonesia, apart from covering the management of plastic waste, sustainable consumption and production of plastic as well as the reduction of litter from sea-based sources, Rethinking Plastic is aligned with regional and national efforts and initiatives to reduce marine plastic waste.