Ferrari appoints PT Eurokars Prima Utama as its new exclusive distributor in Indonesia

(Photo: Prive. Doc)

Ferrari started a new phase in Indonesia with the appointment of PT Eurokars Prima Utama as the exclusive importer and distributor of Ferrari automobiles.

To celebrate this new partnership, the Eurokars Prima Utama team introduced the plug-in hybrid electric vehicle (PHEV) “SF90 Stradale” and the new V8 2+ coupé “Ferrari Roma” at an exclusive event held at their showroom, located in South Jakarta. The refurbished facility was also inaugurated at the event and features a new corporate identity designed to provide a complete Ferrari experience for every guest who comes.

PT Eurokars Prima Utama is the result of a collaboration between Karsono Kwee and Prijono Sugiarto – who are long-time friends, car enthusiasts, and prominent figures in the automotive industry in Indonesia. Kwee is the Executive Chairman of Eurokars Group, Singapore’s largest private car distributor that has grown from a sports car dealer to a highly customer-oriented dealer for premium car brands.

Dieter Knechtel, President of Ferrari Far East & Middle East, said he was very happy to welcome the PT Eurokars Prima Utama team into the Ferrari family. “Indonesia is an important market for Ferrari and we are delighted to have found a strong local partner who understands the exclusivity and value of the brands we represent. Team PT. Eurokars Prima Utama is very well positioned to serve our customers in Indonesia and inspire the new generation of Ferraristi in this country,” he said.

Ferrari Indonesia also introduced two long-awaited cars in Indonesia, the SF90 Stradale, and the Ferrari Roma. With distinct characters united in the spirit of the Prancing Horse

DNA, these two models display style, luxury, and speed.

“It is very big for us at Eurokars Prima Utama to initiate this partnership with Ferrari along with the two models SF90 Stradale and the highly anticipated Ferrari Roma. Together with my good friends and business partners Sugiarto and our local team, I am ready to welcome Indonesian clients to our showroom, which is equipped with the latest corporate identity designs from Ferrari, and to allow clients to meet the two new models in person,” said Kwee, Executive Chairman of Eurokars Group.

The SF90 Stradale and Ferrari Roma were featured as the highlight at the Ferrari Jakarta showroom. The SF90 Stradale is Ferrari’s first PlugIn Hybrid Electric Vehicle (PHEV) and marks the beginning of a new era in the brand’s history.

Extreme from every point of view, the SF90 Stradale is a car that promises unprecedented performance in a production car and is powered by Maranello’s state-of-the-art technology developed for Formula 1.

The SF90 Stradale is an expression of Ferrari’s extraordinary engineering prowess. Powered by a 4.0 liter twin-turbo V8 engine, this hybrid supercar produces 1,000cv and can sprint from 0-100km/h in 2.5 seconds. The highly modern exterior of the car and innovative exterior design is meant to continue the car’s mission as an extreme sports car and are the first-ever supercar production line from Ferrari. Inside, the SF90 allows the driver to fully utilize the power provided by the hybrid powertrain through the use of its 4WD system, and multiple power unit modes to make steering the vehicle easier.

On the other hand, with its sleek form and timeless design, the Ferrari Roma is the embodiment of “La Nuova Dolce Vita” that evoked a carefree and captivating lifestyle in the 1950s and ‘60s in Rome. The exquisitely refined, elegant, and minimalist exterior is juxtaposed with a series of cutting-edge technologies, starting with an adaptive rear spoiler designed to maintain the car’s formal elegance when closed, while ensuring downforce which is essential for the car’s performance and can be activated automatically at high speeds.

Inside Rome’s elegant and classy exterior sits a powerful 3.9-liter 620cv engine in the V8 turbo category which has won the International Engine of the Year for four consecutive years. This engine, combined with the new 8-speed-dual clutch transmission, lightweight components, and various dynamic drive systems, makes the Roma the strongest and most captivating mid-front-engined V8 2+ in Ferrari history without sacrificing everyday driving comfort.

“With the appointment of PT Eurokars Prima Utama, we are very pleased to work together with Kwee, Sugiarto, and their local team to develop the Ferrari family in Indonesia. Their expertise and experience together in the automotive industry will be very valuable in developing the Ferrari brand and business in the future. Our clients are our priority, and we must continue to engage the exclusive community of Ferrari owners around the world. In the end, the passion and family spirit among the Ferraristi will advance this legendary brand, and drive its future development,” said Knechtel.