Jakarta, IO – Citroën introduces a new experience, combining innovation between the automotive industry and immersive technology in interactive augmented reality (AR) for its All-New Citroën C3 Aircross SUV. In developing this feature, Citroën is collaborating with WIR Group (PT WIR ASIA Tbk), an immersive technology and web3 company focused on augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and blockchain in Southeast Asia, and its subsidiary, AR&Co. Throughout history, Citroën has pioneered various automotive innovations, such as hydraulic suspension and disc brakes. Citroën is known for its cutting-edge and practical designs, which prioritize driver and passenger comfort.
Their strategic partnership aims to deliver an impressive experience and to strengthen Citroën’s presence in the automotive and immersive technology industries. Through the interactive Instagram filter for the All-New Citroën C3 Aircross SUV, developed by AR&Co, users can explore the car’s features, change its color, and experience the sensation of driving through realistic visual simulations.
“We are very excited to be able to collaborate with WIR Group in bringing a new experience to all Citroën consumers and enthusiasts in Indonesia. The advanced AR technology helps us connect our products to the public and potential customers, while offering in-depth insights into the design and key features of the All-New Citroën C3 Aircross SUV. Using the Instagram filter as a platform will also help increase visibility and interaction with the audience, without time limits. This collaboration will provide us with significant added value and enhance the brand awareness of the All-New Citroën C3 Aircross SUV in the Indonesian automotive market,” said Ferdinan Hendra, Division Head of Sales and Marketing Citroën Indonesia.
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Juliwina, Head of AR&Co, is proud to collaborate with Citroën on this highly innovative project. “AR technology has opened new opportunities in the automotive industry. We believe that the interactive experience will inspire Citroën enthusiasts and set a new standard for automotive exhibitions in the future,” says Juliwina.
The All New Citroën C3 Aircross SUV, officially released in Indonesia in April by PT Indomobil National Distributor as the brand holder agency (APM), is a 7-seater SUV that blends style, and comfort at an affordable price. The All-New Citroën C3 Aircross SUV offers a comfortable and practical driving experience, combining Citroën’s characteristic style with a modern touch. The spacious and flexible cabin and its innovative safety and entertainment systems make it an attractive choice for those who wish for a vehicle with a combination of style, comfort, and functionality. (des)