Amanda further explained that Casa Creativa would provide an IDR 5 million in initial capital for a small fashion business to start off. “I have worked for one of the world’s leading brands (in Italy and across Europe) for a long time. I have been in the world of fashion for 15 years. It is finally my time to contribute to my country, Indonesia. I actively teach at a fashion school, and I want to do something useful for other people with my knowledge,” said the beautiful woman who speaks English, French and Italian.
Meanwhile, Fia Prasetyahadi, the owner of the Hurrem Fia brand and one who has been in the fashion business for a long time, recently helped her beloved daughter launch “Sereena.id”, a chic modest fashion line.
Read: Sereena.id by Kayla Azzahrah, new offering for young Muslim fashionistas
“We also emphasize sustainability; we do not rush them. We teach sustainability in business ethics. We value and think about emotional well-being and how the system works. We need good ethics to move forward together and share the joyful experience,” explained Fia.
Fia and Amanda wish to establish a stronger Casa Creativa Pro platform by building more branches in various cities across Indonesia. “We will make sure to run everything well in Jakarta, and if all goes well and necessary, we will build our second Casa Creativa Pro creative house to help fellow entrepreneurs in need throughout Indonesia,” concluded Fia.