Friday, April 19, 2024 | 10:51 WIB

Casa Creative Pro for fashion business newcomers

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Fia Prasetyahadi and Amanda Sotya Rusli
Casa Creativa Pro founder Fia Prasetyahadi (right) and Co-Founder and Chief Product Development Amanda Sotya Rusli (left). (Photo: Priv.Doc.)

Casa Creativa Pro wishes to bridge marginal asset fashion businesses and their users to market brands and products. Helping low-budget fashion businesses will increase MSME creativity in creating new and innovative products. “I realize that the biggest challenge in the fashion business is marketing. I have experienced difficulties marketing fashion products; the Casa Creativa Pro aims to solve such problems,” said Fia. 

As a house of creativity, Casa Creativa intends to house creative designers and help each other, to move forward. “We all know there are many foundations that support and fund middle-up creative people while we work to assist the middle-lower class creative people,” continued Amanda. 

Amanda hopes the media will help create a strong foundation for Casa Creativa. “I humbly ask the media to help introduce Casa Creativa. We must be proud to produce and use our local Indonesian products,” said Amanda. 

Fia and Amanda aim to build a fashion ecosystem, a complete cycle of designing, production, and sales / marketing. “Casa Creativa has a different concept from others. We will help our MSME colleagues get their target market. The fashion business is often perceived as expensive and difficult,” said Amanda. 

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