ATR/BPN Ministry communications strategy combats “land mafias”

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Sofyan A. Djalil.
Minister of ATR/Head of BPN Sofyan A. Djalil. Photo: RRI

IO – A communications strategy is used by the Government not only to deliver policies and achievements but also to support work programs. Such is the case with the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN) which is developing its own communication strategy to suppress “land mafias” by effectively providing information about agrarian laws to the public. 

“We need an effective communications strategy to disseminate information to society,” said the ATR Minister/BPN Head Sofyan A. Djalil to Febri Diansyah in a proposal discussion of the “Legal Communication” strategy in combatting land mafia practices, Friday (1/28/2022). Febri, who used to head the Public Relations Bureau of the Corruption Eradication Commission (KPK), is now the Managing Partner of Visi Law Firm. 

Minister Sofyan commended the offer from Visi Law Firm to assist the Ministry of ATR/BPN in implementing a communication strategy of building reliable spokespersons. “We are very pleased with the offer to help our Public Relations. Some officers in the Regional Office will be trained on how to respond to major problems,” he said. 

Febri Diansyah pointed out the importance of communication strategies in the legal field. He states that legal-related matters are often delivered to the public in complicated language. “In that context, there is legal communication that could optimize communication strategies in the field of law. One of the goals is to reinforce the commitment of the Ministry of ATR/BPN in eradicating land mafias,” he said. 

Febri added that communication with the public is often difficult, because the function of public relations has not been optimized, and they tend to work only one way. The goal of disseminating information to the communities should be to educate them. 

“Some issues are difficult to understand. Communication strategies that could accurately reach the public will increase the credibility of the institution. The failure of law enforcement officers and advocates is to deliver what matters, not to think what people have to hear. This is the challenge and, indeed, it’s not easy to explain,” he said. (eka)