IO – Aloft Jakarta TB Simatupang has unveiled its new name: Aloft South Jakarta. This strategic name change will allow the hotel to leverage the recognition and strength of its brand. Known as the next generation of hotels for millennials, and distinctive brand focus on design, lifestyle, and music, Aloft South Jakarta is retaining its brand essence to cater modern travelers who crave jet-setting style and a vibrant social scene, all at affordable rates.
As we introduce the new name, Aloft South Jakarta is an easily identifiable name and easy to remember – especially for millennials. Changes will include a new visual identity, updated logo, refreshed marketing, and hotel collaterals.
Nestled in a fast-growing Jakarta metropolitan area, Aloft South Jakarta aims to be the trending social space for locals and travelers to mix, mingle and enjoy the capital city’s energetic vibe through the hotel’s bold design and live music programming.
The hotel has a unique urban industrial design theme and is home to lifestyle to-go spots as the guests can mix and mingle at WXYZ Bar, Fraya, and Southside.
For Business travelers, the hotel offers 169 guestrooms and eight Tactic meeting spaces with the largest ballroom hosting up to 200 guests seated at round tables with its own pre-function area. Aloft South Jakarta aims to provide a seamless experience for business travelers.
Growing vastly within the few months since the opening, Aloft South Jakarta has succeeded in stealing the scene, with numerous activations from collaborations with renowned celebrities to the city’s talked-about influencers and KOLs and some musicians/DJs. Aloft South Jakarta hosted its big event on Halloween night called City Lights at Southside with a special performance by Jidho from Pon Your Tone. Not to forget the special night of Rossa, the Indonesian top singer’s new song launching, and the talk show of Rossa and Afgan, collaborated with Repressence with well-known local DJs.
Not to be missed with more upcoming event collaborations that the hotel is currently projecting are with Sony Entertainment Indonesia, with their emerging artist, Mea Shahira X Aloft, and the first online event of Ravenisodd by Rachel Vennya.
“When travelers think of getting a good night’s rest while out on the road, we want them to think of Aloft South Jakarta. Changing the name to Aloft South Jakarta is a great idea. The hotel will continue to offer a fresh, purposeful environment and vibrant spaces that bring people together” confirmed Magda Hutagalung, the founder and CEO of PT Anugrah Karya Bangsa, the holding company of Aloft South Jakarta.